Engineering Growth: How Under Luna Built a Scalable Acquisition Engine

We embedded with Under Luna’s team and rebuilt its paid media foundation. First, we restructured campaign architecture to separate retention from acquisition. Prospecting became intentional. Audience segmentation was refined, and budgets were aligned to new customer performance — not just blended return metrics. Next, we introduced disciplined creative testing. Clear experimentation frameworks and performance benchmarks created a steady learning loop. We scaled what worked and cut what didn’t. Paid media shifted from reactive execution to focused growth management. We also helped rebalance the broader growth model. Instead of leaning heavily on repeat revenue, Under Luna built a system where acquisition became measurable, repeatable, and predictable.

Under Luna now operates a scalable acquisition engine. Since implementation, the brand has achieved 25–40% average month-over-month growth across channels, depending on seasonality. New customer volume increased while maintaining return efficiency. Paid media is now a primary growth driver. With structured prospecting, disciplined testing, and intentional investment, Under Luna has a repeatable strategy that supports long-term expansion beyond its loyal base.