Healthcare & Life SciencesHuman & Personal Services
285% More Paid Social Purchases in 4 Months
A channel audit lifts Zesty Paws' paid social purchases 285% and triples ROAS in four months.
Zesty Paws, LLC
The Client
- Company
- Zesty Paws
- Website
- zestypaws.com
- Industry
- Consumer Goods
- Headquarters
- united states
- Employees
- 51-100
About Zesty Paws
Zesty Paws is a direct-to-consumer pet supplement brand specializing in premium health products for dogs and cats. They offer science-backed supplements across multiple health categories (joint health, digestive support, immune health, behavioral support) through various formats including soft chews, oils, powders, and mousses.
The Challenge
Despite consistent revenue growth, Zesty Paws wanted more: peak performance across all its channels, from Paid Social and Smart Shopping to SEM. The ambition was clear, but the path to get there needed direction.
Our Approach
Chameleon Collective stepped in with two senior consultants, each an authority in their domain. The work began with a meticulous audit of Zesty Paws' accounts, followed by data-rich findings. We didn't just highlight the challenges; we charted a clear roadmap tailored to harness every bit of potential.
The Impact
In just four months, the impact was clear. The SEM channel saw purchases rise 32% and revenue grow 20%. Smart Shopping gained a 7% uptick in revenue and a 56% surge in CTR, a sign of better targeting toward quality users. Paid Social showed the strongest results, with clicks up 56%, purchases up 285%, revenue up 57%, and ROAS tripled. For Zesty Paws, it wasn't just about growth, but about refining and advancing on every front.
The Work
285%
increase in paid-social purchases
57%
growth in paid-social revenue
3x
return on ad spend (tripled)
32%
rise in paid-search purchases
The Team
The Chameleons who delivered this engagement.
Practice Areas
Search AdvertisingEmployee Performance ManagementMarketing AnalyticsGrowth Strategies