Zesty Paws multi-channel optimization

The Client

Company: Zesty Paws
Website: zestypaws.com
Industry: Consumer Goods
Headquarters: united states
Employees: 51-100

About Zesty Paws

Zesty Paws is a direct-to-consumer pet supplement brand specializing in premium health products for dogs and cats. They offer science-backed supplements across multiple health categories (joint health, digestive support, immune health, behavioral support) through various formats including soft chews, oils, powders, and mousses.

The Challenge

Despite consistent revenue growth, Zesty Paws wanted more: peak performance across all its channels, from Paid Social and Smart Shopping to SEM. The ambition was clear, but the path to get there needed direction.

Our Approach

Chameleon Collective stepped in with two senior consultants, each an authority in their domain. The work began with a meticulous audit of Zesty Paws' accounts, followed by data-rich findings. We didn't just highlight the challenges; we charted a clear roadmap tailored to harness every bit of potential.

The Impact

In just four months, the impact was clear. The SEM channel saw purchases rise 32% and revenue grow 20%. Smart Shopping gained a 7% uptick in revenue and a 56% surge in CTR, a sign of better targeting toward quality users. Paid Social showed the strongest results, with clicks up 56%, purchases up 285%, revenue up 57%, and ROAS tripled. For Zesty Paws, it wasn't just about growth, but about refining and advancing on every front.

285% More Paid Social Purchases in 4 Months

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas