Wholesale & Distribution
Distinct Branding Creation
Created brand identity and positioning for celebrity coffee venture, launching in LA and Las Vegas retail and hotel channels.
Indo Coffee Meta (For Merge)
The Client
- Company
- Indo Coffee Meta
- Website
- indo.xyz
About Indo Coffee Meta
Indo Coffee Meta appears to be a coffee-related e-commerce business operating on a Shopify platform that is currently unavailable or experiencing technical issues. Based on the company name and domain structure, this likely represents a specialty coffee brand or retailer, though the complete business model cannot be determined from the inactive website.
The Challenge
When Hip-Hop mogul and entrepreneur, Snoop Dogg, partnered with a heritage coffee grower from Indonesia, they envisioned a brand far beyond just coffee. They aimed to inspire and fuel the ambitions of budding entrepreneurs and creators. The starting point was the name "INDOxzy" - but everything else, from identity to narrative, was a blank canvas awaiting a masterstroke.
Our Approach
Chameleon Collective rose to the occasion, diving deep into the world of coffee, hip-hop, and entrepreneurship. We embraced the essence of ownership, entrepreneurship, and creativity, intertwining these core values to create a distinct brand positioning. Our collaborative and immersive method helped define and articulate the brand identity, ensuring that every cup of INDOxzy coffee became an invitation to a journey of empowerment.
With the compelling tagline, "Fuel The Dream," we aimed to encapsulate the brand's essence - an elixir for aspirational minds on their path to success.
The Impact
March 2023 saw the triumphant launch of INDOxzy in the bustling landscapes of Los Angeles and Las Vegas, both online and offline. The brand swiftly marked its territory in numerous retail outlets and prestigious hotels. More than just a beverage, INDOxzy emerged as a symbol of inspiration, its narrative resonating with those who dared to dream big.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Brand PositioningCreative DirectionBrand IdentityContent StrategyBrand MessagingDigital Marketing
