Financial Services
A Trustworthy Brand for Crypto Trading
Chameleon builds Voyager a brand that blends old-finance trust with fintech energy for crypto.
Voyager
The Client
- Company
- Voyager
- Website
- investvoyager.com
- Industry
- Financial Services
- Headquarters
- New York, united states
About Voyager
Voyager Capital is a venture capital firm founded in 1997 and based in Seattle, Washington. The firm manages approximately $600 million in assets under management across multiple funds.
The Challenge
In the fast-moving world of cryptocurrency, Voyager, a startup founded by people behind Uber and E*Trade, set out to revolutionize the space. Its ambition was a leading-edge brokerage platform that would turn the intimidating world of crypto finance into a trusted, user-friendly experience. To do that, Voyager needed more than an idea; it needed a strong brand identity that would demystify the sector and inspire trust.
Our Approach
Working with Chameleon Collective, Voyager began a brand-building effort before even diving into product development. Together we laid the foundation for a holistic brand platform, creating a distinctive brand name and a dynamic visual library for a strong market entry. Our strategy was twofold: marry the reliability of established financial institutions with the energy of modern fintech. Aimed at the bold pioneers of crypto, Voyager was built to be a reliable guide through modern finance. To express that, we curated a color palette of deep purple, evoking trust and wisdom, and fresh mint, cutting through the monotony of conventional financial interfaces, reflecting a brand that was both stable and agile.
The Impact
Chameleon Collective's brand strategy for Voyager was a game changer. Rooted in both trust and progress, it struck a chord with the target audience. As Voyager entered crypto finance, it did so with clarity and assurance. The standout brand identity helped cement Voyager's reputation as a go-to brokerage for a transforming financial world.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand Strategy