From Growth to Maturity: Elevating Design Leadership at Cypress
As Cypress grew, its product and brand began to outpace its design structure.
Cypress.io
The Client
- Company
- Cypress.io
- Website
- cypress.io
- Industry
- Computer Software
- Headquarters
- united states
- Employees
- 101-200
About Cypress.io
Cypress is a quality testing platform that integrates an open-source testing tool, the Cypress App, with a cloud platform that supports the entire software testing lifecycle. Founded in 2015 and headquartered in Atlanta, Georgia, Cypress is focused on helping teams deliver high-quality code efficiently by enabling developers and QA engineers to write, run,…
The Challenge
As Cypress grew, its product and brand began to outpace its design structure. What once worked no longer scaled. The company needed senior design leadership to unify product experience and marketing expression, raise the quality bar, and support adoption across a maturing SaaS platform. This wasn’t a hiring exercise—it was a foundation-building moment.
Our Approach
Chameleon Collective embedded with Cypress’s product and marketing leaders to understand how design functioned day to day. We focused on where product, brand, and systems intersected, knowing that alignment—not aesthetics alone—would drive progress.
Through targeted searches, we recruited a Senior Product Designer and a Marketing Design Lead with experience operating at scale. We prioritized systems thinkers, strong collaborators, and leaders who could pair strategic vision with hands-on execution. Just as important, we sought designers who could build lasting capability—setting standards, mentoring teams, and strengthening the organization from within.
The Impact
The new design leaders brought clarity and cohesion across product and marketing. Design standards improved. Collaboration became easier. And Cypress gained a design function built to scale with its product. The result was a stronger, more consistent customer experience—and a team equipped to move forward without us.
The Work
Featured Expert
The Chameleon who led this engagement.
