From Growth to Maturity: Elevating Design Leadership at Cypress

Chameleon Collective embedded with Cypress’s product and marketing leaders to understand how design functioned day to day. We focused on where product, brand, and systems intersected, knowing that alignment—not aesthetics alone—would drive progress. Through targeted searches, we recruited a Senior Product Designer and a Marketing Design Lead with experience operating at scale. We prioritised systems thinkers, strong collaborators, and leaders who could pair strategic vision with hands-on execution. Just as important, we sought designers who could build lasting capability—setting standards, mentoring teams, and strengthening the organisation from within.

The new design leaders brought clarity and cohesion across product and marketing. Design standards improved. Collaboration became easier. And Cypress gained a design function built to scale with its product. The result was a stronger, more consistent customer experience—and a team equipped to move forward without us.