Marketing Strategy, Content Strategy, CRM Support
Unified a PE-backed house of brands, achieving 100% MoM MQL growth and $500K in annual conversions through integrated marketing and HubSpot.
Pyrotecnico
The Client
- Company
- Pyrotecnico
- Website
- pyrotecnico.com
- Industry
- Entertainment
- Headquarters
- new castle, US
- Employees
- 201-500
About Pyrotecnico
Pyrotecnico is a leading live events company specializing in fireworks displays, special effects, and drone light shows. Founded in 1889, the company has over 135 years of innovation and expertise in creating unforgettable experiences for various events, including weddings, corporate gatherings, and public celebrations.
The Challenge
Live Events, founded by a century-old fireworks company in New Castle, PA, expanded rapidly during the pandemic by acquiring several fireworks, entertainment, and special effects companies across the U.S. This “house of companies” required a cohesive brand identity and integrated marketing strategy to align its acquisitions, streamline sales, and drive digital transformation.
Our Approach
Chameleon Collective was engaged by a private equity firm to develop a unified business and marketing strategy for Live Events. Under Casey’s leadership as the primary strategist for 18 months, Chameleon Collective designed and implemented new websites, expanded digital presence, built out content strategies, and optimized paid media campaigns.
We also introduced a comprehensive HubSpot integration, covering sales and marketing enablement, full-funnel activity tracking, and conversion analysis.
Various Chameleon Collective experts phased in as needed, but Casey remained the constant lead, acting as a “marketing Swiss Army knife.” She managed marketing, social media, content strategy, SEO, email, HubSpot training, and sales and marketing integration to support Live Events’ growth goals.
The Impact
Through this partnership, Live Events achieved 100% month-over-month growth in marketing-qualified leads (MQLs) across paid, organic, social, and referral channels, growing from 25-40 MQLs per month to 70-100. The team generated $500K in annual MQL conversions—results previously unattainable. Chameleon Collective also supported internal team expansion, growing from three to seven marketers, and enabled Live Events with a scalable, unified brand and marketing foundation for sustainable growth.
100%
month-over-month growth in MQLs
$500K
in annual MQL conversions
Practice Areas
Digital MarketingCustomer Relationship Management (CRM) SoftwareCustomer Relationship Management