Technology & Software

Merging Two Sites Without Losing SEO

An SEO and redirect plan merges Trackforce and Valiant into one site without losing organic traffic.

Trackforce Valiant

The Client

Company: Trackforce Valiant Inc
Website: trackforcevaliant.com
Headquarters: US

About Trackforce Valiant

Trackforce Valiant Inc. is the global leader in physical security workforce management software, providing cloud-based SaaS platforms (TrackTik and GuardTek) that manage over 200,000 security sites across 50+ countries with 560,000+ active users.

The Challenge

When Trackforce and Valiant, two leaders in security software, merged as Trackforce Valiant Inc., they faced the challenge of weaving two distinct digital footprints into one cohesive web presence. The goal wasn't just to merge but to optimize, making sure the new site reflected the best of both.

Our Approach

Chameleon Collective approached the merge through SEO. We examined both existing websites and laid out a detailed roadmap for redirecting pages, setting criteria, identifying pathways, and executing the redirects with precision. We then fine-tuned the new website, filling each page with strong SEO signals so Trackforce Valiant Inc.'s new digital home was both robust and search-engine friendly.

The Impact

With the SEO strategy and redirection plan, Trackforce Valiant Inc. transitioned smoothly from two separate digital entities into a unified online presence. The company not only retained its existing organic traffic but also saw a noticeable uptick in organic visitors.

The Work

Featured Expert

The Chameleon who led this engagement.

SEO Strategy Lead

Jeff SanGeorge

Practice Areas

Search Engine OptimizationBrand StrategyMarketing Strategies

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