Manufacturing & Industrial
Conversion Up 225% After a Brand Reset
A StoryBrand-led rebrand lifts Ideal Living's smart diffuser conversion rates by 225%.
Ideal Living Management LLC
The Client
- Company
- Ideal Living
- Website
- idealliving.com
- Industry
- Consumer Goods
- Headquarters
- Los Angeles, united states
- Employees
- 101-200
About Ideal Living
Ideal Living is a wellness-technology company founded in 1999 that manufactures and sells science-backed air and water purification products direct-to-consumer. The LA-based company operates multiple brands including AirDoctor (air purifiers), AquaTru (water purifiers), and AquaTru Pro, positioning itself as a 'beacon of integrity' in the wellness industry…
The Challenge
After years of development, Ideal Living launched a groundbreaking smart diffuser. But the marketing approach that had worked before met unexpected resistance: the brand's message and visuals were missing the mark, and conversion rates suffered. Chameleon Collective was brought in to add clarity and resonance.
Our Approach
The work called for a brand overhaul. Chameleon Collective assessed Ideal Living's brand strategy, positioning, and messaging, shifting from a feature list to a story that pulled the audience in. We built a comprehensive Brand Book to capture the brand's revamped essence, then designed a new eCommerce journey focused on conversion. Advertising campaigns were realigned to the new StoryBrand framework for a consistent, compelling narrative.
The Impact
On AromaTruOrganics.com, the new approach delivered. Conversion rates rose 225%, with some channels climbing even higher, showing that even complex products can resonate with the right story and direction.
The Work
225%
rise in conversion rates
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand StrategyBrand MessagingBrand Positioning