Manufacturing & Industrial
A Data-Driven DTC Engine for G-Form
Chameleon builds G-Form's direct-to-consumer strategy and real-time reporting, setting it up to double eCommerce growth.
G-Form
The Client
- Company
- G-Form LLC
- Website
- g-form.com
- Industry
- Consumer Goods
- Headquarters
- US
- Employees
- 51-100
About G-Form
G-Form LLC is a protective gear manufacturer specializing in impact protection across multiple sports (MTB, baseball, soccer, softball, lacrosse, basketball, volleyball) and military/tactical applications. The company features proprietary protective technology and has secured a major MLB partnership, positioning itself as a premium protective equipment…
The Challenge
G-Form had historically sold through retail channels, where shelf presence and brand storytelling were limited. It needed a stronger direct-to-consumer strategy to build top-of-funnel awareness and grow revenue beyond brick and mortar.
Our Approach
Chameleon Collective examined G-Form's historical data and user behavior, which revealed profitable, scalable channels and the factors holding back DTC growth. We implemented solutions and partnerships to address them, and built a custom Google Data Studio dashboard for real-time reporting on spend, revenue, ROAS, and other KPIs across all channels. We also trained and mentored an existing employee in DTC marketing so he could take on a larger role after our engagement.
The Impact
Our integrated approach drove growth across multiple channels and strengthened G-Form's marketing capability. G-Form was set up to double its eCommerce growth, maintain a healthy marketing budget, and make faster, more effective decisions.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Campaign Performance AnalysisAnalyticsData Quality AssessmentWeb AnalyticsMarketing AnalyticsAnalytical Dashboard
