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Austin Dillman

Fractional Marketing Leadership and Growth Marketing Expert

6Case studies
30+Clients served
Austin Dillman

About

Austin Dillman is a 20-year marketing veteran and fractional growth marketing leader. Startups, Global 500 companies, and private equity firms hire him for fractional marketing leadership at the Director and VP level, deep-dive audits of growth marketing and paid media strategies, and marketing due diligence for potential investments or acquisitions. He also builds fractional teams of specialists across paid media, SEO, ad creative, UI/UX design, and content, advises in-house marketing teams and agencies, and finds opportunities to cut wasted marketing spend, increase revenue, drive down acquisition costs, and improve conversion rates. After 14 years working in-house for companies like Google, Finish Line, and Angie's List, as well as tech startups in Silicon Valley, Austin left the corporate world in 2019 to start his marketing consulting business and joined Chameleon Collective. He has helped companies develop, optimize, and scale their paid media and growth marketing strategies, managing hundreds of millions of dollars in ad spend across Google, Meta (Facebook / Instagram), Twitter, LinkedIn, and other ad platforms. He has also worked with some of the largest PE firms in the world, advising them on paid media strategies for their portfolio companies and leading due diligence marketing audits. Austin works with B2C and B2B clients ranging from startups to Global 500 businesses across industries including retail, eCommerce, SaaS, finance, CPG, health tech, consumer services, and financial apps. His focus is helping companies optimize and scale their paid media with a data-driven approach built on performance rather than vanity metrics.

Works acrossIN · US · CO

How Austin helps

The roles Austin steps into. Select one to see how they work in it.

Role

Health & Beauty Marketing

Austin Dillman is a digital marketing professional with more than 20 years of experience helping businesses scale through digital marketing channels, with clients ranging from startups to multibillion-dollar Global 500 businesses. Before consulting, Austin worked in-house for companies including Google, Finish Line and Angie's List, as well as high-growth tech companies in Silicon Valley. As a consultant, he has held strategic paid media marketing roles and managed teams of consultants across health and beauty clients including Beachbody, Dermstore, Skyn ICELAND, AYA Med Spas, Oula, Health-E Commerce, Legacy and DoNotAge. Austin recently partnered with an M&A firm to lead marketing due diligence ahead of a $30M acquisition of an ecommerce company in the longevity supplement space. He then served as fractional CMO, building the company's 30-day, 90-day and one-year post-acquisition marketing strategy and sourcing a team of experts from Chameleon Collective to execute the plan, spanning paid media, SEO, website CRO, data analytics, affiliates, influencers, video and email marketing. He has also partnered with large PE firms such as TSG Consumer and KKR to oversee and execute multimillion-dollar paid media strategies for portfolio companies, increasing revenue and profitability.

Selected work in this role

  • Paid Media Advisor at Dermstore

    Strategic paid media advisor to Dermstore's CMO and digital marketing team.

  • Interim Head of Paid Media at Oula

    Restructured paid media channels and launched new growth channels resulting in 38% more patient bookings with a 12% decrease in cost/booking.

  • Growth Marketing Expert at Health-E Commerce

    Partnered with CMO and VP of Marketing. Led multi-million dollar paid media strategy and execution for both FSAStore.com and HSAStore.com.

Focus areas

Digital MarketingCampaign ManagementMedia PlanningCampaign OptimizationDigital Strategy

Selected clients

Belmark Inc
Condo-World Resort Properties
Imaginasium
Forum3 Inc
Janney Montgomery Scott LLC
Funimation Productions, LLC
Veristat, LLC
WorkMoney
Vitrazza
Oula
PetVet Care Centers
QB & Co.

Case studies

Experience

  • C

    Investor & Founding Member at Collective OS

  • Chameleon Collective

    Chameleon Collective

    • Fractional Marketing Leadership | Paid Media Audits | Freelance Google and Meta Ads Consulting
    • Fractional Marketing Leadership | Paid Media Audits | Google and Meta Ads Consultant
    • Partner & Marketing Advisor
  • Temi.com

    Director of Marketing at Temi.com

  • Rev

    Rev

    • Director of Marketing
    • Growth Marketing Strategy & Execution
    • Director of Marketing
    • Mobile App Strategy & Setup
  • MotionDSP

    Vice President of Marketing at MotionDSP

  • Google

    Senior Account Manager - E-commerce at Google

  • JD Finish Line

    Growth Marketing Manager at JD Finish Line

  • I

    Growth Marketing Manager at Intellistack

  • Angi

    Marketing Manager - Customer Retention at Angi

  • Syndicate Sales, Inc

    Graphic Designer at Syndicate Sales, Inc

  • P

    Purdue University

    • Graphic Designer for Petronio Bendito
    • Graphic Designer at Purdue Athletic Promotions
  • Oula

    Interim Head of Paid Media at Oula

  • Asurion

    Asurion

    • Interim Director of Growth Marketing
    • Mobile App Go-to-Market Strategy
    • Go-to-Market Advertising Strategy
  • F

    Finish Line

    • Head of Performance Marketing
    • 'Paid Search Advertising'
    • Paid Media Advisor
  • Rough Country

    Paid Media Consultant at Rough Country

  • WorldRemit

    Mobile App Paid Media Assessments at WorldRemit

  • Dermstore

    Paid Media Advisor at Dermstore

  • Health-E Commerce

    Growth Marketing Expert at Health-E Commerce

  • Formstack

    Marketing Strategy & Execution at Formstack

  • Jotform

    Paid Media Advisor at Jotform

  • KKR

    Growth Marketing Advisor at KKR

  • TSG Consumer Partners

    Performance Marketing Advisor at TSG Consumer Partners

  • Syntrio Inc

    Growth Marketing & Lead Generation at Syntrio Inc

Expertise

Lead GenerationFacebook AdvertisingGoogle Ad ManagerAdvertising ManagementBid ManagementCampaign Performance AnalysisConversion Rate OptimizationDisplay AdvertisingSearch Engine MarketingReturn On InvestmentCampaign ManagementMobile Marketing+48 more

Work With
Austin

Interested in bringing Austin onto your transformation? Let’s start the conversation.