Education & Training
A Paid Media Reset That Lifted Leads 28%
After a disappointing agency stint, ArtistWorks rebuilds its Google, Facebook, and Instagram ads and lifts monthly leads 28%.
ArtistWorks
The Client
- Company
- Artistworks Inc.
- Website
- artistworks.com
- Industry
- E-learning
- Headquarters
- united states
- Employees
- 11-50
About Artistworks
ArtistWorks is an online music education platform offering comprehensive video-based lessons across 50+ instruments and genres, taught by Grammy-winning and world-renowned professional musicians. The company's unique 'Video Exchange Learning®' model provides personalized feedback where students submit videos of their playing and receive custom video…
The Challenge
After a lackluster experience with a well-known marketing agency, ArtistWorks needed a trustworthy partner to optimize and scale their paid media across Google, Facebook, and Instagram. The goal: bring more aspiring musicians to their online music lesson platform.
Our Approach
Chameleon Collective started with an upfront, high-level audit of ArtistWorks' ad accounts to find short and long term opportunities to improve performance. The audit centered on increasing qualified leads without significantly raising cost per lead. From there we moved from analysis to action: we cut wasteful ad spend, built new campaigns with revamped copy and fresh image and video assets, and fine-tuned audience targeting.
The Impact
Within a month of taking over all ad accounts, ArtistWorks saw a 28% surge in monthly lead volume from paid media.
The Work
28%
surge in monthly lead volume
Featured Expert
The Chameleon who led this engagement.
