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A Paid Media Reset That Lifted Leads 28%

After a disappointing agency stint, ArtistWorks rebuilds its Google, Facebook, and Instagram ads and lifts monthly leads 28%.

ArtistWorks

Paid Media Strategy

The Client

Artistworks Inc.
Company
Artistworks Inc.
Website
artistworks.com
Industry
E-learning
Headquarters
united states
Employees
11-50

About Artistworks

ArtistWorks is an online music education platform offering comprehensive video-based lessons across 50+ instruments and genres, taught by Grammy-winning and world-renowned professional musicians. The company's unique 'Video Exchange Learning®' model provides personalized feedback where students submit videos of their playing and receive custom video…

The Challenge

After a lackluster experience with a well-known marketing agency, ArtistWorks needed a trustworthy partner to optimize and scale their paid media across Google, Facebook, and Instagram. The goal: bring more aspiring musicians to their online music lesson platform.

Our Approach

Chameleon Collective started with an upfront, high-level audit of ArtistWorks' ad accounts to find short and long term opportunities to improve performance. The audit centered on increasing qualified leads without significantly raising cost per lead. From there we moved from analysis to action: we cut wasteful ad spend, built new campaigns with revamped copy and fresh image and video assets, and fine-tuned audience targeting.

The Impact

Within a month of taking over all ad accounts, ArtistWorks saw a 28% surge in monthly lead volume from paid media.

The Work

28%

surge in monthly lead volume

Featured Expert

The Chameleon who led this engagement.

Austin Dillman

Paid Media Strategist

Austin Dillman

View profile
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