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Fractional Marketing Leadership and Growth Marketing Expert
Austin Dillman is a 20-year marketing veteran and fractional growth marketing leader. Startups, Global 500 companies, and private equity firms hire him for fractional marketing leadership at the Director and VP level, deep-dive audits of growth marketing and paid media strategies, and marketing due diligence for potential investments or acquisitions. He also builds fractional teams of specialists across paid media, SEO, ad creative, UI/UX design, and content, advises in-house marketing teams and agencies, and finds opportunities to cut wasted marketing spend, increase revenue, drive down acquisition costs, and improve conversion rates. After 14 years working in-house for companies like Google, Finish Line, and Angie's List, as well as tech startups in Silicon Valley, Austin left the corporate world in 2019 to start his marketing consulting business and joined Chameleon Collective. He has helped companies develop, optimize, and scale their paid media and growth marketing strategies, managing hundreds of millions of dollars in ad spend across Google, Meta (Facebook / Instagram), Twitter, LinkedIn, and other ad platforms. He has also worked with some of the largest PE firms in the world, advising them on paid media strategies for their portfolio companies and leading due diligence marketing audits. Austin works with B2C and B2B clients ranging from startups to Global 500 businesses across industries including retail, eCommerce, SaaS, finance, CPG, health tech, consumer services, and financial apps. His focus is helping companies optimize and scale their paid media with a data-driven approach built on performance rather than vanity metrics.
The roles Austin steps into. Select one to see how they work in it.
Austin Dillman is a digital marketing professional with more than 20 years of experience helping businesses scale through digital marketing channels, with clients ranging from startups to multibillion-dollar Global 500 businesses. Before consulting, Austin worked in-house for companies including Google, Finish Line and Angie's List, as well as high-growth tech companies in Silicon Valley. As a consultant, he has held strategic paid media marketing roles and managed teams of consultants across health and beauty clients including Beachbody, Dermstore, Skyn ICELAND, AYA Med Spas, Oula, Health-E Commerce, Legacy and DoNotAge. Austin recently partnered with an M&A firm to lead marketing due diligence ahead of a $30M acquisition of an ecommerce company in the longevity supplement space. He then served as fractional CMO, building the company's 30-day, 90-day and one-year post-acquisition marketing strategy and sourcing a team of experts from Chameleon Collective to execute the plan, spanning paid media, SEO, website CRO, data analytics, affiliates, influencers, video and email marketing. He has also partnered with large PE firms such as TSG Consumer and KKR to oversee and execute multimillion-dollar paid media strategies for portfolio companies, increasing revenue and profitability.
Selected work in this role
Paid Media Advisor at Dermstore
Strategic paid media advisor to Dermstore's CMO and digital marketing team.
Interim Head of Paid Media at Oula
Restructured paid media channels and launched new growth channels resulting in 38% more patient bookings with a 12% decrease in cost/booking.
Growth Marketing Expert at Health-E Commerce
Partnered with CMO and VP of Marketing. Led multi-million dollar paid media strategy and execution for both FSAStore.com and HSAStore.com.
Focus areas





Founder & Wildlife Photographer at WildNC
Investor & Founding Member at Collective OS
Chameleon Collective
Director of Marketing at Temi.com
Interested in bringing Austin onto your transformation? Let’s start the conversation.







Rev
Vice President of Marketing at MotionDSP
Senior Account Manager - E-commerce at Google
Growth Marketing Manager at JD Finish Line
Growth Marketing Manager at Intellistack
Marketing Manager - Customer Retention at Angi
Graphic Designer at Syndicate Sales, Inc
Purdue University
Interim Head of Paid Media at Oula
Asurion
Finish Line
Paid Media Consultant at Rough Country
Mobile App Paid Media Assessments at WorldRemit
Paid Media Advisor at Dermstore
Growth Marketing Expert at Health-E Commerce
Marketing Strategy & Execution at Formstack
Paid Media Advisor at Jotform
Growth Marketing Advisor at KKR
Performance Marketing Advisor at TSG Consumer Partners
Growth Marketing & Lead Generation at Syntrio Inc