Data Driven Marketing & Media Performance

The Client

Company: G-Form LLC
Website: g-form.com
Industry: Consumer Goods
Headquarters: US
Employees: 51-100

About G-Form

G-Form LLC is a protective gear manufacturer specializing in impact protection across multiple sports (MTB, baseball, soccer, softball, lacrosse, basketball, volleyball) and military/tactical applications. The company features proprietary protective technology and has secured a major MLB partnership, positioning itself as a premium protective equipment…

The Challenge

G-Form had historically sold through retail channels, where shelf presence and brand storytelling were limited. It needed a stronger direct-to-consumer strategy to build top-of-funnel awareness and grow revenue beyond brick and mortar.

Our Approach

Chameleon Collective examined G-Form's historical data and user behavior, which revealed profitable, scalable channels and the factors holding back DTC growth. We implemented solutions and partnerships to address them, and built a custom Google Data Studio dashboard for real-time reporting on spend, revenue, ROAS, and other KPIs across all channels. We also trained and mentored an existing employee in DTC marketing so he could take on a larger role after our engagement.

The Impact

Our integrated approach drove growth across multiple channels and strengthened G-Form's marketing capability. G-Form was set up to double its eCommerce growth, maintain a healthy marketing budget, and make faster, more effective decisions.