Member

Jonathan Nail

Partner & Interim Leader, CRM

5Case studies

30+Clients served

Connect on LinkedIn

About

Throughout his career, Jonathan has managed and nurtured teams in front-end development, creative design, and CRM. For the past six years, he has served as an interim leader, brought in to develop customer-focused strategies, guide CRM team and technology transformation, lead MarTech selection and implementation, and support the organizational shifts needed to operationalize a truly customer-centric approach. Jonathan has deep experience across ecommerce, entertainment, lead generation, and consumer services, holding leadership roles with companies such as Netflix (DVD), Beautycounter, Driven Brands, WorldRemit, Solutionreach, LowerMyBills, and DVD Express. He’s also integrated AI tools like ChatGPT into his work to support teams more effectively—accelerating content development, brainstorming solutions, and helping CRM managers scale their impact without burning out.

How Jonathan helps

The roles Jonathan steps into. Select one to see how they work in it.

Role

Partner & Interim Leader, CRM

Throughout his career, Jonathan has managed and nurtured teams in front-end development, creative design, and CRM. For the past six years, he has served as an interim leader, brought in to develop customer-focused strategies, guide CRM team and technology transformation, lead MarTech selection and implementation, and support the organizational shifts needed to operationalize a truly customer-centric approach. Jonathan has deep experience across ecommerce, entertainment, lead generation, and consumer services, holding leadership roles with companies such as Netflix (DVD), Beautycounter, Driven Brands, WorldRemit, Solutionreach, LowerMyBills, and DVD Express. He’s also integrated AI tools like ChatGPT into his work to support teams more effectively—accelerating content development, brainstorming solutions, and helping CRM managers scale their impact without burning out.

Selected work in this role

Interim Senior Director, CRM at WorldRemit
Brought in to optimize retention, I led WorldRemit’s CRM team through a full transformation—stabilizing operations, improving morale, and building a trusted, high-performing global team.
Interim Director, CRM at Solutionreach
Rebuilt Hubspot & B2B sales automation strategy, coordinated cross-department lead management, and provided email training to sales team over 13 months.
Interim Director, CRM at Malin+Goetz
Established CRM Roadmap and re-platformed to Bronto, integrating Lightspeed (POS) & Magento. Managed email production team over a period of nine months, and revamped CRM strategy.

Focus areas

CRM StrategyMarTech ImplementationTeam LeadershipCustomer EngagementChatGPTAI Technology

Selected clients

Chameleon Collective work

Engagements Jonathan delivered through Chameleon Collective.

5-brand ESP migration for Parts Town

Parts Town, a global distributor and parent company to several B2C ecommerce properties—including PartSelect.com and eReplacementParts.com—engaged me to lead the technical replatforming of five consumer brands from Mailchimp to Klaviyo. The objective: unlock Klaviyo’s advanced segmentation, automation, and integration capabilities to support their custom ecommerce infrastructure—just in time for peak holiday season.While Klaviyo had already been selected and contracted, I was brought in to serve as both project manager and hands-on execution lead. As a Klaviyo Platinum Partner, I provisioned and configured all five brand accounts, built the project plan, and coordinated across internal stakeholders including marketing, development, and data teams. I also served as the primary liaison with Klaviyo’s partner success team.The migration involved building a custom integration between Klaviyo and Parts Town’s ecommerce and data platforms. I worked closely with two dev teams to ensure successful deployment of key event APIs (e.g., product views, cart activity, orders), and partnered with the data team to ingest historical purchase data for deep segmentation and lifecycle targeting.In parallel, I led the full ESP migration: designing the data migration and list hygiene strategy, executing IP and domain warmups, rebuilding core flows (e.g., welcome, abandonment), and supporting campaign readiness across all brands. Wunderkind, previously integrated with Mailchimp, was reconnected to Klaviyo to continue capturing onsite behaviors and funneling subscribers into the system.Our biggest win? We launched campaign functionality across all five brands ahead of schedule—before Black Friday/Cyber Monday—ensuring the teams could execute at full speed during the busiest sales period of the year. I'm especially proud of the speed and efficiency of the rollout, made possible by close collaboration with outstanding internal dev and data teams.

Selected work from prior roles

Personal case studies from Jonathan’s career before joining the Collective. These were not delivered through Chameleon Collective.

Personal work

B

Building a Digital Marketing Presence

Jonathan as CRM Strategy Advisor

Writing

Experience

5
Interim Director, CRM at 50Floor
P
Klaviyo Re-platform Leader | Email Strategist at Parts Town
D
Interim Director, CRM | SMS Strategy Advisor at Driven Brands
W
Interim Senior Director, CRM at WorldRemit
A
Iterable Re-platform Leader | Marketing Automation Strategist at Asurion
M
Fractional CRM Strategy Advisor at Madison Reed
M
Interim Director, CRM at Malin + Goetz
C
CRM & Lifecycle Marketing Leader | Fractional CRM Leadership | Partner

Expertise

Email Marketing AutomationMarketing AutomationTechnology Strategy DevelopmentCustomer Relationship ManagementLead NurturingCustomer SegmentationCustomer Data ManagementProduct Roadmap ManagementCustomer Relationship Management (CRM) SoftwareProcess ImplementationsEmail MarketingHTML Emails+73 more

Work With
Jonathan

Interested in bringing Jonathan onto your transformation? Let’s start the conversation.

LEARN MORE

CRM team transformation at WorldRemit

In 2020, global fintech company WorldRemit brought me in through Chameleon Collective for what began as a three-month engagement to optimize their retention strategy. However, it quickly became clear that the CRM organization needed more than strategy—it needed leadership, structure, and stability. That initial scope evolved into a nine-month engagement focused on team transformation.The Global CRM team of eight had been through a period of high turnover, including the loss of their Senior Director and Senior Manager. Morale was low, internal processes were chaotic, and the team had a reputation across the company as unreliable and disorganized.Two months into the engagement, I was asked to step in as interim Senior Director of CRM Engagement, with full leadership responsibility for the team. My role shifted to focus on implementing clear workflows, improving communication across departments, establishing reliable delivery processes, and mentoring individual team members.Within three months, the turnaround was clear. The CRM team went from one of the least trusted to one of the most respected and dependable teams in the company. We didn’t lose a single team member during this time—morale improved significantly, collaboration across departments was restored, and output became more consistent and strategic. One of my proudest moments was mentoring a high-performing email marketing manager, who was promoted to Senior Marketing Manager during my tenure.When WorldRemit hired a permanent Senior Director to take over the team, I remained on for an additional month to support a smooth transition and collaborate on a long-term CRM strategy.As Cecilia Mourain, VP of Revenue Strategy & Operations, shared: “Jonathan is thoughtful, consistently reliable, and brings a very calming and positive energy to those around him... His biggest contribution was all the knowledge and experience he shared so generously with the team, leaving behind a lasting heritage.”Antony Lea, who succeeded me as Senior Director of CRM, added: “Through his assured, experienced leadership style, Jonathan translated all the ‘noise’ into a considered, coherent CRM strategy. The team I inherited was skilled, confident, and well prepared—100% a reflection of his guidance.”The legacy? A well-functioning, confident, and engaged CRM team—built not just for recovery, but for sustainable success. This engagement remains one of my most meaningful leadership experiences.

LEARN MORE

Education & Training

eCommerce Growth Strategy

LEARN MORE

Manufacturing & Industrial

Data Driven Marketing & Media Performance

LEARN MORE

at

Chameleon Collective

B

Director, CRM & Retention at Beautycounter

L

Senior Marketing Manager, Email at Liftopia, Inc.

N

Head of DVD Marketing at Netflix

N

Interim CDP at Ned's Home

W

Interim Senior Director, CRM at WorldRemit

S

Interim Director, CRM at Solutionreach

M

Interim Director, CRM at Malin+Goetz

R

Healthcare CRM Strategist at RecoveryOne

5

Interim Director, CRM at 50Floor

H

OmniSend > Klaviyo Re-platforming Leader at Hirshleifers

A

SF Marketing Cloud > Iterable Re-platform Leader at Asurion

P

Mailchimp > Klaviyo Re-platforming Lead at Parts Town

M

CRM Strategy, Automation Optimization at Madison Reed

S

Interim Director, CRM at Samuel Hubbard Shoe Co

B

Email Marketing Manager (Interim) at Birdies

P

Klaviyo Replatforming Lead | Email Strategist at Parts Town

Education

University of Illinois at Urbana-Champaign
Bachelor of Fine Arts (B.F.A.)

← The Collective

Jonathan Nail

About

How Jonathan helps

Partner & Interim Leader, CRM

Selected clients

Chameleon Collective work

5-brand ESP migration for Parts Town

Selected work from prior roles

Building a Digital Marketing Presence

Writing

Experience

Expertise

Work WithJonathan

CRM team transformation at WorldRemit

eCommerce Growth Strategy

Data Driven Marketing & Media Performance

Education

5 Best Resources to Drive Your Email Marketing Strategy

Your 5-Step CRM Migration Guide

Retention: It's About Developing Your Customer Experience Strategy

Work With
Jonathan