Personal workBuilding a Digital Marketing Presence
Jonathan as CRM Strategy Advisor
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Throughout his career, Jonathan has managed and nurtured teams in front-end development, creative design, and CRM. For the past six years, he has served as an interim leader, brought in to develop customer-focused strategies, guide CRM team and technology transformation, lead MarTech selection and implementation, and support the organizational shifts needed to operationalize a truly customer-centric approach. Jonathan has deep experience across ecommerce, entertainment, lead generation, and consumer services, holding leadership roles with companies such as Netflix (DVD), Beautycounter, Driven Brands, WorldRemit, Solutionreach, LowerMyBills, and DVD Express. He’s also integrated AI tools like ChatGPT into his work to support teams more effectively—accelerating content development, brainstorming solutions, and helping CRM managers scale their impact without burning out.
The roles Jonathan steps into. Select one to see how they work in it.
Throughout his career, Jonathan has managed and nurtured teams in front-end development, creative design, and CRM. For the past six years, he has served as an interim leader, brought in to develop customer-focused strategies, guide CRM team and technology transformation, lead MarTech selection and implementation, and support the organizational shifts needed to operationalize a truly customer-centric approach. Jonathan has deep experience across ecommerce, entertainment, lead generation, and consumer services, holding leadership roles with companies such as Netflix (DVD), Beautycounter, Driven Brands, WorldRemit, Solutionreach, LowerMyBills, and DVD Express. He’s also integrated AI tools like ChatGPT into his work to support teams more effectively—accelerating content development, brainstorming solutions, and helping CRM managers scale their impact without burning out.
Selected work in this role
Interim Senior Director, CRM at WorldRemit
Brought in to optimize retention, I led WorldRemit’s CRM team through a full transformation—stabilizing operations, improving morale, and building a trusted, high-performing global team.
Interim Director, CRM at Solutionreach
Rebuilt Hubspot & B2B sales automation strategy, coordinated cross-department lead management, and provided email training to sales team over 13 months.
Interim Director, CRM at Malin+Goetz
Established CRM Roadmap and re-platformed to Bronto, integrating Lightspeed (POS) & Magento. Managed email production team over a period of nine months, and revamped CRM strategy.
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Personal case studies from Jonathan’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workJonathan as CRM Strategy Advisor
Interim Director, CRM at 50Floor
Klaviyo Re-platform Leader | Email Strategist at Parts Town
Interim Director, CRM | SMS Strategy Advisor at Driven Brands
Interim Senior Director, CRM at WorldRemit
Iterable Re-platform Leader | Marketing Automation Strategist at Asurion
Fractional CRM Strategy Advisor at Madison Reed
Interim Director, CRM at Malin + Goetz
CRM & Lifecycle Marketing Leader | Fractional CRM Leadership | Partner
Interested in bringing Jonathan onto your transformation? Let’s start the conversation.







Director, CRM & Retention at Beautycounter
Senior Marketing Manager, Email at Liftopia, Inc.
Head of DVD Marketing at Netflix
Interim CDP at Ned's Home
Interim Senior Director, CRM at WorldRemit
Interim Director, CRM at Solutionreach
Interim Director, CRM at Malin+Goetz
Healthcare CRM Strategist at RecoveryOne
Interim Director, CRM at 50Floor
OmniSend > Klaviyo Re-platforming Leader at Hirshleifers
SF Marketing Cloud > Iterable Re-platform Leader at Asurion
Mailchimp > Klaviyo Re-platforming Lead at Parts Town
CRM Strategy, Automation Optimization at Madison Reed
Interim Director, CRM at Samuel Hubbard Shoe Co
Email Marketing Manager (Interim) at Birdies
Klaviyo Replatforming Lead | Email Strategist at Parts Town
University of Illinois at Urbana-Champaign
Bachelor of Fine Arts (B.F.A.)