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Building a Digital Marketing Presence
Jonathan as CRM Strategy Advisor
About
Throughout his career, Jonathan has managed and nurtured teams in front-end development, creative design, and CRM. For the past six years, he has served as an interim leader, brought in to develop customer-focused strategies, guide CRM team and technology transformation, lead MarTech selection and implementation, and support the organizational shifts needed to operationalize a truly customer-centric approach. Jonathan has deep experience across ecommerce, entertainment, lead generation, and consumer services, holding leadership roles with companies such as Netflix (DVD), Beautycounter, Driven Brands, WorldRemit, Solutionreach, LowerMyBills, and DVD Express. He’s also integrated AI tools like ChatGPT into his work to support teams more effectively—accelerating content development, brainstorming solutions, and helping CRM managers scale their impact without burning out.
Works acrossUS · CA
How Jonathan helps
The roles Jonathan steps into. Select one to see how they work in it.
Role
Partner & Interim Leader, CRM
Throughout his career, Jonathan has managed and nurtured teams in front-end development, creative design, and CRM. For the past six years, he has served as an interim leader, brought in to develop customer-focused strategies, guide CRM team and technology transformation, lead MarTech selection and implementation, and support the organizational shifts needed to operationalize a truly customer-centric approach. Jonathan has deep experience across ecommerce, entertainment, lead generation, and consumer services, holding leadership roles with companies such as Netflix (DVD), Beautycounter, Driven Brands, WorldRemit, Solutionreach, LowerMyBills, and DVD Express. He’s also integrated AI tools like ChatGPT into his work to support teams more effectively—accelerating content development, brainstorming solutions, and helping CRM managers scale their impact without burning out.
Selected work in this role
Interim Senior Director, CRM at WorldRemit
Brought in to optimize retention, I led WorldRemit’s CRM team through a full transformation—stabilizing operations, improving morale, and building a trusted, high-performing global team.
Interim Director, CRM at Solutionreach
Rebuilt Hubspot & B2B sales automation strategy, coordinated cross-department lead management, and provided email training to sales team over 13 months.
Interim Director, CRM at Malin+Goetz
Established CRM Roadmap and re-platformed to Bronto, integrating Lightspeed (POS) & Magento. Managed email production team over a period of nine months, and revamped CRM strategy.
Focus areas
CRM StrategyMarTech ImplementationTeam LeadershipCustomer EngagementChatGPTAI Technology
Selected clients
Chameleon Collective work
Engagements Jonathan delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Jonathan’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workWriting
Experience
Interim Director, CRM @ 50Floor at Chameleon Collective
Klaviyo Re-platform Leader | Email Strategist @ Parts Town at Chameleon Collective
CRM & Lifecycle Marketing | Fractional CRM Leadership | Partner at Chameleon Collective
Director, CRM & Retention at Beautycounter
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Senior Marketing Manager, Email at Liftopia, Inc.
Expertise
Email Marketing AutomationMarketing AutomationTechnology Strategy DevelopmentCustomer Relationship ManagementLead NurturingCustomer SegmentationCustomer Data ManagementProduct Roadmap ManagementCustomer Relationship Management (CRM) SoftwareProcess ImplementationsEmail MarketingHTML Emails+73 more
Work With
Jonathan
Interested in bringing Jonathan onto your transformation? Let’s start the conversation.
