A sharper Amazon strategy delivered double-digit growth and put Love Wellness back on plan.
The Client
About Love Wellness
Love Wellness is a women's wellness brand specializing in OB/GYN-developed intimate care and supplement products. The company positions itself as a clinically-studied, science-backed alternative to traditional feminine care brands, with a DTC-first model that emphasizes transparency, clean ingredients, and subscription-based purchasing.
Amazon was a high-priority, established sales engine for Love Wellness, yet performance was falling short of forecast and the brand needed immediate assistance. The challenge was not simply driving more activity, but understanding traffic increasing moments, effectiveness of awareness efforts, content optimizations, and media investments that could create measurable, repeatable growth to course-correct performance.
To get Amazon performance back on track, we developed a more disciplined marketplace strategy across agency support, media, retention, and content.
The work began with finding the right Amazon agency partner, then shifting advertising efforts toward new-to-brand customer growth instead of relying only on lower-funnel demand capture. We also focused on increasing Subscribe & Save adoption to build recurring revenue, while repositioning the product rebrand as a relaunch opportunity with stronger content, clearer messaging, and a better shopper journey.
The Amazon strategy helped Love Wellness regain momentum, driving double-digit year-over-year sales growth and moving the business back onto its planned revenue path. Alongside the performance lift, a brand refresh was successfully rolled out across Amazon content touchpoints, with subscription growth on top supplement products strengthening recurring revenue potential.
The Chameleon who led this engagement.
