Matthew is an ecommerce and marketplace leader with 13+ years of experience helping brands accelerate growth across Amazon, Walmart, Shopify and other omni-retail channels. He brings a strong blend of marketplace strategy, digital merchandising and digital shelf optimization, content development and optimization, as well as omni-channel paid media expertise to help brands improve visibility, conversion, and overall online performance. Throughout his career, Matthew has worked with brands ranging from emerging startups to Fortune 500 companies across industries including toys, automotive, apparel, footwear, sporting goods, wellness, housewares, and consumer products. He helps clients translate broader business goals into scalable ecommerce strategies and practical marketplace execution that drives measurable growth. Matthew uses a practical, data-driven approach that focuses balancing the details required to improve day-to-day performance with the larger strategic decisions for growth. He is particularly skilled at translating complex marketplace challenges into clear priorities that teams can execute against across direct-to-consumer brand sites, omni-channel retailers and marketplaces.
The roles Matthew steps into. Select one to see how they work in it.
Matt is an ecommerce and digital marketplace leader with 12+ years of experience helping brands accelerate growth across Amazon, Shopify, Walmart, and other online retail channels. He brings a strong blend of marketplace strategy, digital shelf optimization, content development, omni-channel paid media, and digital expertise to help brands improve visibility, conversion, and overall online performance. Throughout his career, Matt has partnered with brands across the toy, automotive, sporting goods, health and household, and consumer goods industries to build scalable ecommerce strategies that connect business goals with actionable marketplace execution. His work focuses on strengthening product positioning, optimizing search and merchandising, improving the customer shopping experience, and identifying growth opportunities across Amazon, Shopify, and other omni-channel retail environments. Matt’s approach is grounded in data, marketplace best practices, and a clear understanding of how today’s consumers discover, evaluate, and purchase products online.
Selected work in this role
Marketing Manager, Ecommerce at Step2/Backyard Discovery
Owned digital content, imagery, and copywriting for the direct-to-consumer site, and developed Amazon channel content and strategy initiatives.
Ecommerce Manager at Tub O' Towels
Led the ecommerce department and Amazon, Walmart and other marketplaces, driving an online brand redesign and double-digit year-over-year growth.
Amazon Manager at Love Wellness
Drove strategic direction for the Love Wellness Amazon channel to hit forecast goals, owning content, SEO, advertising (PPC and DSP) and reporting.
Focus areas
Automotive & Mobility
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Manufacturing & Industrial
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Manufacturing & Industrial
T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.
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Wholesale & Distribution
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Chameleon Collective
Ecommerce & Digital Marketing Manager at FedPro
The Step2 Company
Ecommerce Representative at Universal Screen Arts, Inc.
Amazon Manager at Love Wellness
Senior Ecommerce Manager at T-H Marine Supplies
Ecommerce Manager at Bradshaw Home
Ecommerce Manager at Tub O' Towels
Marketing Manager, Ecommerce at Step2/Backyard Discovery
Interested in bringing Matthew onto your transformation? Let’s start the conversation.