Financial Services
Industrial Marketing Leader
ImpactCSS, an industrial investment group, aimed to enhance their portfolio promotion and market position amidst fierce competition.
Bernal, LLC
The Client
- Company
- Bernal, LLC
- Website
- impactcss.com
- Industry
- Machinery Manufacturing
About Bernal
com). The domain appears to be either down, restricted, or the company may have changed their web presence.
The Challenge
ImpactCSS, an industrial investment group, aimed to enhance their portfolio promotion and market position amidst fierce competition. Their goals included strengthening their industry presence, establishing effective marketing tools, and managing a decentralized sales team across the US and Mexico.
Our Approach
Working closely with the CEO and the geographically dispersed sales team, Chameleon Collective quickly identified key performance indicators (KPIs) and devised performance models to improve budgeting and forecasting accuracy. Within a span of six months, we developed programs, systems, and assets that empowered ImpactCSS to effectively communicate their unique value proposition and establish a cross-selling platform.
The Impact
We developed a comprehensive brand and identity system, along with a range of impactful marketing tools, including sales presentations, brochures, print ads, trade show booth designs, sales kits, white papers, PR initiatives, and website redesigns. The results were truly remarkable. Companies within the ImpactCSS portfolio experienced a significant boost in annual sales projections, ranging from 35% to an impressive 400% in less than six months. Our efforts also played a key role in securing a major sale of over $500K from a Latin American medical manufacturing company, showcasing the power of effective brand and marketing consolidation.
The Work
$500K+
sale secured for the client
Practice Areas
Logistics Support ActivityBrand StrategyMarketing MaterialsWhite PaperEvent Marketing