A Craft-to-Cocktail Brand for Gate 11 Distillery

Chameleon Collective partnered with Gate 11 and its distillers and engineers to develop a craft to cocktail approach that celebrated the spirits and the experience, from tasting room to live music venue. We positioned the brand to engage patrons, shoppers, and restaurateurs, and delivered a full set of design work: a cohesive brand identity, messaging campaigns, packaging, collateral, custom iconography, and environmental design, each tailored to the spirits available only at Gate 11.

The branding helped establish Gate 11 as a standout in Chattanooga's craft spirits scene. The craft to cocktail approach resonated with the target audience, drawing patrons and building partnerships with local restaurants, and the distinctive brand let Gate 11 tell its story and carve out a niche in a town still shaped by its prohibition history.