Interim media leadership for a billion-dollar furniture retailer

Chameleon Collective stepped in as interim leadership to bring stability and clarity to Art Van's marketing. We evaluated and replaced existing agency and vendor relationships, finding more cost-effective options that freed up budget. We made the media spend data-driven and targeted, reallocating the mix for better results at lower cost. A 'store-first' strategy pointed ad dollars at measurable footfall. To make the gains last, we recruited and mentored an in-house media team.

Within six months, our work saved Art Van millions in unnecessary agency and ad expense and built a strong in-house media team. The engagement gave Art Van the strategic framework and hands-on leadership to improve every part of its media operation.