Malin+Goetz email program rebuild

The Client

Company: Malin+Goetz
Website: malinandgoetz.com
Industry: Cosmetics
Headquarters: new york, united states
Employees: 101-200

About Malin+Goetz

MALIN+GOETZ, founded in 2004, is a skincare and fragrance company based in New York City that aims to simplify skincare routines for all skin types. Its product line originated from the founders’ own experiences and emphasizes easy-to-use formulations that blend high-quality ingredients with minimalist design.

The Challenge

In the busy lifestyle beauty and home care market, Malin + Goetz wanted a full overhaul of its email program, more than 40 individual communications in all. The brand needed more than a fresh look: each email had to be reimagined, technically optimized, and integrated into its existing email service provider (ESP).

Our Approach

Working closely with Malin + Goetz, Chameleon Collective mapped a careful pre-launch path covering content ideation, design consistency, and multiple review points to stay aligned with the brand. The work went beyond design into strategy, redefining the email program to lift Average Order Value (AOV) and open up cross-selling.

The Impact

The result was an email suite that was both visually strong and technically robust. Every rebuilt email had refreshed copy and visuals and was optimized for mobile and for compatibility across email clients. Embedded directly into the ESP, the campaigns became real tools for Malin + Goetz's ecommerce goals, driving value and engagement.

40+ Emails Rebuilt to Drive Order Value

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas