Technology & Software
1,400 Leads a Quarter at a Lower CPL
A Google Ads rebuild drives WebPT 1,400+ leads a quarter while cutting cost per lead 6%.
WebPT
The Client
- Company
- Webpt
- Website
- webpt.com
- Industry
- Software Development
- Headquarters
- phoenix, united states
- Employees
- 501-1000
About Webpt
WebPT is a leading software provider in the rehabilitation therapy industry, focusing on physical therapy, occupational therapy, and speech pathologies. Established in 2008, WebPT has developed an end-to-end Practice Experience Management (PXM) platform that enhances patient engagement and clinic operations for both small practices and larger enterprises.
The Challenge
Despite an active presence on paid media, WebPT wanted to grow its lead acquisition further. The goal wasn't just more leads, but better leads, without an exorbitant rise in cost per lead (CPL).
Our Approach
Chameleon Collective's analytical dive into the Google Ads account uncovered substantial opportunities: landing pages ready for refinement, a reshuffle of keyword selection, and ad copy tweaks. The mission was to increase ad spend in a way that actually cut CPL, amplifying what worked while curbing wasteful spend that didn't convert.
The Impact
The results came quickly. With the account architecture optimized, targeting became laser-focused, landing pages were transformed, and the ad copy spoke more directly to the intended audience. The approach generated more than 1,400 leads in a single quarter. And even with ad spend up 50%, CPL dropped 6%, striking the right balance between quality and quantity.
The Work
1,400+
leads in a single quarter
6%
lower cost per lead
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Advertising CampaignsTarget Audience