1,400 Leads a Quarter at a Lower CPL

A Google Ads rebuild drives WebPT 1,400+ leads a quarter while cutting cost per lead 6%.

WebPT

The Client

Company: WebPT
Website: webpt.com
Industry: Software Development
Headquarters: phoenix, united states
Employees: 501-1000

About WebPT

WebPT is a leading software provider in the rehabilitation therapy industry, focusing on physical therapy, occupational therapy, and speech pathologies. Established in 2008, WebPT has developed an end-to-end Practice Experience Management (PXM) platform that enhances patient engagement and clinic operations for both small practices and larger enterprises.

The Challenge

Despite an active presence on paid media, WebPT wanted to grow its lead acquisition further. The goal wasn't just more leads, but better leads, without an exorbitant rise in cost per lead (CPL).

Our Approach

Chameleon Collective's analytical dive into the Google Ads account uncovered substantial opportunities: landing pages ready for refinement, a reshuffle of keyword selection, and ad copy tweaks. The mission was to increase ad spend in a way that actually cut CPL, amplifying what worked while curbing wasteful spend that didn't convert.

The Impact

The results came quickly. With the account architecture optimised, targeting became laser-focused, landing pages were transformed, and the ad copy spoke more directly to the intended audience. The approach generated more than 1,400 leads in a single quarter. And even with ad spend up 50%, CPL dropped 6%, striking the right balance between quality and quantity.

The Work

1,400+

leads in a single quarter

lower cost per lead

Featured Expert

The Chameleon who led this engagement.

Paid Media Manager

Ben Barlow

View profile

Practice Areas

Advertising CampaignsTarget Audience

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