Financial ServicesAutomotive & Mobility
Social Media Marketing
As we set the stage for Carputty's grand debut, aiming to reframe the auto lending industry, we were met with a multifaceted challenge.
Carputty
The Client
- Company
- Carputty
- Website
- carputty.com
- Industry
- Financial Services
- Headquarters
- united states
- Employees
- 11-50
About Carputty
Founded in 2020 and located in Atlanta, GA, Carputty operates in the financial services sector, focusing specifically on automotive financing. Their mission centers on transforming the traditional auto financing model, which is often viewed as complicated and opaque, into a simple, transparent, and user-friendly process.
The Challenge
As we set the stage for Carputty's grand debut, aiming to reframe the auto lending industry, we were met with a multifaceted challenge. While Carputty promised to let consumers breeze past the notorious finance office during their car-buying journey, introducing such an innovation under a brand-new, not-so-straightforward name presented its unique set of hurdles. The goal? Get people talking and trusting a solution they hadn't realized they craved.
Our Approach
Stepping in with audacious intent, Chameleon Collective's fractional CMO orchestrated a hand-picked team of maestros - a creative director with an eye for the distinct, a sharp-witted copywriter, a digital media maverick, and a social media savant.
Starting with a soft launch, our focus was the southeast, leveraging the power of social media to kindle the flame. But we didn't stop there. An expansive multi-channel strategy soon took form, meticulously designed to amplify brand awareness and shepherd traffic to Carputty's online hub.
The Impact
With our innovative tactics, Carputty didn't just meet traffic goals; it consistently exceeded them. Gaining deep insights into channel efficiency for this unique audience, Chameleon Collective's strategy laid down a robust foundation for Carputty, priming it for a dominating presence as the company would continue to roll out over the rest of the nation. We also set the stage for a full-time marketing director to seamlessly take the reins as Chameleon exited.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
CopywritingDigital MarketingSocial Media Management
