Alex Hultgren's career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems. Alex loves helping companies break through to the next level of retail profitability by focusing on the most common issues inhibiting growth -- unclear messaging and unfocused marketing efforts. Alex begins by honing the value proposition for the company and each of their products, and then optimizing the channel strategy for each target segment. He also draws upon his expertise across the full spectrum of marketing -- from strategy & planning to advertising & sales -- to identify any immediate actions that can create short-term value while also working on a longer-term strategy to set the company up for predictable and stable growth for years to come. Alex served as Vice President and Executive Media Director at Haworth Marketing + Media, co-leading the 80+ Walmart team. Alex has held marketing and strategy leadership roles at the Ford Motor Company in both the US and Europe, as well as serving as Director of Marketing for Victory Motorcycles (Polaris). Alex has an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
The roles Alex steps into. Select one to see how they work in it.
Alex Hultgren's career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems. Alex has expertise across the full spectrum of marketing - from strategy & planning to advertising & sales - in key industries, including automotive, retail, financial services, SaaS, insurance, technology, manufacturing, business services, and publishing. Alex spent a notable amount of his career at the Ford Motor Company, holding key roles such as leading the digital media team in North America and heading up Ford of Europe's digital communications and social media in London, UK. Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand. He also has agency-side experience as Vice President and Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account. Alex holds an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
Selected work in this role
Walmart Account Lead at Haworth Marketing + Media
Led national TV, radio, digital and OOH campaigns for strategically critical services, driving double-digit gains in awareness, purchase intent.
Director of Marketing at Victory Motorcycles
Launched a new brand campaign and tagline that carved out distinct positioning in US motorcycles, plus the 1200cc Octane, which beat share targets.
US Digital Lead, Customer Service at Ford Motor
Built Ford's Customer Service Division digital team, reaching and nurturing relationships with 19M+ owners to grow service and parts sales.
Focus areas
How to Create Predictable and Stable Growth
By Alex Hultgren · 2025
The Three Knows of Marketing distills everything you need to know down to three fundamental questions: do you know your customer, do you know yourself, and do you know your funnel (e.g. your go-to-market execution). Each of these questions has been specifically chosen to gather the qualitative and quantitative information you need to make good decisions.
Polaris Inc.
Ford Motor Company
Chief Marketing Officer (Fractional) at Sense Photonics
Chief Marketing Officer (Fractional) at Windings
Head of Marketing (Interim) at Versalift
Chief Marketing Officer (Fractional) at Carputty
Chief Marketing Officer (Fractional) at True ID Pro
Chief Marketing Officer (Fractional) at EduMind
Head of Marketing (Fractional) at Compatio
Marketing Lead (Fractional) at TopDown, Inc.
Chief Marketing Officer (Fractional) at See A Star Labs
Chief Marketing Officer (Fractional) at Quotacy
Marketing Consultant at ETP
Bestselling Author at The Three Knows Of Marketing
Partner at Chameleon Collective
CEO | Founder at Customers 1st Marketing
Chief Marketing Officer at The Quantum Storey Company, Inc.
Vice President, Executive Media Director at Haworth Marketing + Media
Executive Director, CCUC at Credit Union National Association
Intern at Sparkasse Trier
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