Personal workA
Amazon and eBay Strategy
Alex as E-Commerce Strategy Lead
About
Alex Hultgren's career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems. Alex loves helping companies break through to the next level of retail profitability by focusing on the most common issues inhibiting growth -- unclear messaging and unfocused marketing efforts. Alex begins by honing the value proposition for the company and each of their products, and then optimizing the channel strategy for each target segment. He also draws upon his expertise across the full spectrum of marketing -- from strategy & planning to advertising & sales -- to identify any immediate actions that can create short-term value while also working on a longer-term strategy to set the company up for predictable and stable growth for years to come. Alex served as Vice President and Executive Media Director at Haworth Marketing + Media, co-leading the 80+ Walmart team. Alex has held marketing and strategy leadership roles at the Ford Motor Company in both the US and Europe, as well as serving as Director of Marketing for Victory Motorcycles (Polaris). Alex has an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
How Alex helps
The roles Alex steps into. Select one to see how they work in it.
Role
Fractional CMO/Interim Leader
Alex Hultgren's career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems. Alex has expertise across the full spectrum of marketing - from strategy & planning to advertising & sales - in key industries, including automotive, retail, financial services, SaaS, insurance, technology, manufacturing, business services, and publishing. Alex spent a notable amount of his career at the Ford Motor Company, holding key roles such as leading the digital media team in North America and heading up Ford of Europe's digital communications and social media in London, UK. Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand. He also has agency-side experience as Vice President and Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account. Alex holds an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
Selected work in this role
Chief Marketing Officer (Fractional) at Sense Photonics
Repositioned LiDAR company serving B2B industrial customers and prepared for launch of new flagship product into new segment. Revamped social media schedule and email cadence.
Chief Marketing Officer (Fractional) at Windings
Revamped marketing after lackluster product launch into oil drilling segment and identified new markets for growth. Repositioned brand to align with their unique strengths and reputation.
Head of Marketing at Versalift
Established marketing in multimillion dollar bucket truck company serving utility and muni markets. Created value proposition, campaigns to move distressed inventory and planned major trade show.
Focus areas
Fractional CMOMarketing StrategyDigital MediaCustomer Engagement
Selected clients
Chameleon Collective work
Engagements Alex delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Alex’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workWriting
Experience
- H
Walmart Account Lead at Haworth Marketing + Media
- V
Director of Marketing at Victory Motorcycles
- F
US Digital Lead, Customer Service at Ford Motor
- S
Chief Marketing Officer (Fractional) at Sense Photonics
- W
Chief Marketing Officer (Fractional) at Windings
- V
Head of Marketing at Versalift
- F
US Digital Media Lead at Ford Motor
- C
Chief Marketing Officer (Fractional) at Carputty
Expertise
Media StrategyPositioning StrategyGo-to-Market StrategyChannel SalesBrand Style GuidesBrand StrategyLeadership DevelopmentMarketing StrategiesCustomer Experience Strategy (CX)Lead GenerationBook DesignPress Releases+83 more
Work With
Alex
Interested in bringing Alex onto your transformation? Let’s start the conversation.
