Defining a road map for Growth Marketing 2.0

The client wanted to hit reset and identify a new approach to Growth Marketing that allowed them to increase ownership while leveraging experienced collaborators and operators to build the strategy, develop the program and infrastructure, and successfully activate Growth Marketing 2.0.

Chameleon Collective was engaged to conduct a thorough audit of the previous program, collaborate with the client to define Growth Marketing 2.0 goals, perform a detailed needs assessment to identify the team, tech stack, data enhancements, go-to-market strategy enhancements, and budget needed to achieve the desired results. These activities involved a series of workshops and collaborative discussions.

From there, Chameleon Collective developed a comprehensive phased strategy for Growth Marketing 2.0 development and implementation to build the program to full program scale and performance.

At the conclusion of the project, the client received a clear and comprehensive phased roadmap for Growth Marketing 2.0 program development, which provided a gated approach to measure performance prior to additional investment.

The roadmap plan included a defined tech stack framework, an enhanced attribution model for program performance projections, a revised journey structure, a preliminary media plan, a clear vision for creative strategy enhancements, and defined enhancement elements by Phase along with projections and required budget for each phase.