Sports, Partnership & Experiential Marketing Sr. Director
Chris is a seasoned marketing leader who has supported top clients such as Lowe's and Sprint (now part of T-Mobile) to develop winning sports, partnership, and experiential program strategies built around defined business and marketing objectives and designed to achieve measurable results. His work includes developing Lowe's strategy to engage Millennials through their first-ever Music & Entertainment partnership with Live Nation, as well as creating innovative SMS extensions to the Sprint All-Star fan voting experience. Chris brings sports, partnership, and experiential activation experience spanning NASCAR, IndyCar, Sportscar, the NFL, the NCAA, soccer (CONCACAF), theme parks including Busch Gardens and Sea World, Music & Entertainment with Live Nation, and zoos. He has conducted in-depth partnership portfolio analysis to optimize spend against customer segment priorities and built activation programs such as Lowe's Jimmie Jam to create unique program extensions and VIP customer experiences. He has also strategized customer market blitz initiatives to increase brand presence and customer engagement across multiple priority market destinations, from local zoos to colleges and NFL teams, and led a team to activate against all available partner assets both in-venue and in-market.
The roles Chris steps into. Select one to see how they work in it.
Chris has worked with top brands in the home goods and building products space, such as Moen, LEVOLOR, Blum, Festool, Dal-Tile (Daltile and American Olean brands), and Cooper Lighting Solutions on everything from product naming, brand guidelines, and audience personas to product launch campaigns, trade training programs, and retail merchandising. His skillset and experience include product value proposition and target audience persona creation; product brand development including naming, logos, and brand guidelines; go-to-market launch strategies and omnichannel campaigns, including advertising creative (video, animated content, print, digital, email, direct mail), media and content strategies, and activation; trade training programs, including selling strategies for Pro installers and dealers; and retail merchandising concepting and activation. This work has been conducted in parallel with broader omnichannel campaigns or as stand-alone initiatives.
Selected work in this role
Group Client Business Director at Moen Incorporated
Led strategy and multifunctional teams for product branding, commercialization, launch campaigns, channel trade training, and customer engagement.
Group Client Business Director at Blum USA
Led positioning and GTM across digital, email and publisher partnerships, plus creative for the US launch to designers and cabinet makers.
Group Client Business Director at Levolor
Led strategy and a cross-functional team creating launch assets and integrating new smart home products into the national brand campaign.
Focus areas
Your Source Alliance®
VP, Account Management at linqd.
Wray Ward
Digital Account Executive at Brandmovers
Author, Illustrator & Owner at Racer Legends
Group Director at Octagon
GMR Marketing
Momentum Worldwide
Sales and Marketing Manager at Morris International
Marketing Manager at SourceTrack, LLC
Account Manager - Sports Marketing and Sponsorship Management at ID Sports, Inc.
Group Account Director at T-Mobile
Group Client Business Director at Moen Incorporated
Group Client Business Director at Levolor
VP, Client Engagement at Lansing Building Products
Group Client Business Director at American Woodmark
Lowe's
Group Client Business Director at Blum USA
Chief Client Growth Officer at Margaritaville at Sea
Group Client Business Director at Daltile
Miami University
BS, Marketing, Minor in Management Information Systems, Sports Marketing
Interested in bringing Chris onto your transformation? Let’s start the conversation.