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Trusted Expert
Chris Workman
Sports, Partnership & Experiential Marketing Sr. Director
1Case study
About
Chris isa seasoned marketing leader who has supported top clients such as Lowe's and Sprint (now part of T-Mobile) to develop winning sports, partnership, and experiential program strategies built around defined business and marketing objectives and designed to achieve measurable results. Examples include developing Lowe's strategy to engage Millennials through their first-ever Music & Entertainment partnership with Live Nation and developing innovative SMS extensions to the Sprint All-Star fan voting experience. His sports, partnership & experiential activation experience include: - Strategy and activation within the NASCAR, IndyCar, Sportscar, NFL, NCAA, Soccer (CONCACAF), Theme parks (Busch Gardens & Sea World), and Music & Entertainment (Live Nation) and zoos - Conducted in-depth partnership portfolio analysis to optimize spend against customer segment priorities - Develop activation programs such as Lowe's Jimmie Jam to create unique program extensions and VIP customer experiences - Strategized customer market blitz initiatives to increase brand presence and customer engagement at multiple priority market destinations (i.e. local zoos, college, NFL team) - Led a team to activate against all available partner assets in-venue and in-market
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How Chris helps
The roles Chris steps into. Select one to see how they work in it.
Role
Sports, Partnership & Experiential Marketing Sr. Director
Chris isa seasoned marketing leader who has supported top clients such as Lowe's and Sprint (now part of T-Mobile) to develop winning sports, partnership, and experiential program strategies built around defined business and marketing objectives and designed to achieve measurable results. Examples include developing Lowe's strategy to engage Millennials through their first-ever Music & Entertainment partnership with Live Nation and developing innovative SMS extensions to the Sprint All-Star fan voting experience. His sports, partnership & experiential activation experience include: - Strategy and activation within the NASCAR, IndyCar, Sportscar, NFL, NCAA, Soccer (CONCACAF), Theme parks (Busch Gardens & Sea World), and Music & Entertainment (Live Nation) and zoos - Conducted in-depth partnership portfolio analysis to optimize spend against customer segment priorities - Develop activation programs such as Lowe's Jimmie Jam to create unique program extensions and VIP customer experiences - Strategized customer market blitz initiatives to increase brand presence and customer engagement at multiple priority market destinations (i.e. local zoos, college, NFL team) - Led a team to activate against all available partner assets in-venue and in-market
Selected work in this role
Senior Account Director at Lowe's
Led strategy, portfolio optimization, and activation forLowe's sports and partnerships, including NASCAR Team 48, NCAA, select NFL teams, Busch Gardens, Sea World, CONCACAF soccer, and Live Nation.
Group Account Director at T-Mobile
Strategy lead for all national programs tied to Sprint's NASCAR title sponsorship, including Miss Sprint Cup social media platform, All-Star Fan Vote, and Inside Lane newsletter.
Focus areas
B2B MarketingConsumer InsightsClient Relationsinnovationcontent creationmarketing communications
Personal case studies
Case studies from Chris’s career. These are personal portfolio cases and were not delivered through Chameleon Collective.
Personal workExperience
Chief Client Growth Officer at Your Source Alliance®
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Chief Growth Officer at Your Source Alliance®
VP, Account Management at linqd.
Client Engagement Group Director at Wray Ward
Account Lead at Wray Ward
Digital Account Executive at Brandmovers
Expertise
Brand StrategyGrowth StrategiesPersona DevelopmentBranding Campaigns360 CampaignsSales EnablementCustomer Journey MappingStrategic PartnershipEvent MarketingEvent SponsorshipsEntertainment MarketingBrand Activation+65 more
Work With
Chris
Interested in bringing Chris onto your transformation? Let’s start the conversation.
