I partner with clients to develop winning brand and integrated go-to-market strategies that engage B2B and B2C audiences and drive measurable growth
Chris is a seasoned marketing leader who has supported top clients such as Lowe's and Sprint (now part of T-Mobile) to develop winning sports, partnership, and experiential program strategies built around defined business and marketing objectives and designed to achieve measurable results. His work includes developing Lowe's strategy to engage Millennials through their first-ever Music & Entertainment partnership with Live Nation, as well as creating innovative SMS extensions to the Sprint All-Star fan voting experience. Chris brings sports, partnership, and experiential activation experience spanning NASCAR, IndyCar, Sportscar, the NFL, the NCAA, soccer (CONCACAF), theme parks including Busch Gardens and Sea World, Music & Entertainment with Live Nation, and zoos. He has conducted in-depth partnership portfolio analysis to optimize spend against customer segment priorities and built activation programs such as Lowe's Jimmie Jam to create unique program extensions and VIP customer experiences. He has also strategized customer market blitz initiatives to increase brand presence and customer engagement across multiple priority market destinations, from local zoos to colleges and NFL teams, and led a team to activate against all available partner assets both in-venue and in-market.
The roles Chris steps into. Select one to see how they work in it.
Chris is a seasoned marketing leader who has supported top clients such as Lowe's and Sprint (now part of T-Mobile), developing winning sports, partnership, and experiential program strategies built around defined business and marketing objectives and designed to achieve measurable results. Examples include Lowe's strategy to engage Millennials through their first-ever Music & Entertainment partnership with Live Nation, and innovative SMS extensions to the Sprint All-Star fan voting experience. His sports, partnership, and experiential activation experience spans NASCAR, IndyCar, Sportscar, NFL, NCAA, Soccer (CONCACAF), theme parks (Busch Gardens & Sea World), Music & Entertainment (Live Nation), and zoos. He has conducted in-depth partnership portfolio analysis to optimize spend against customer segment priorities and built activation programs such as Lowe's Jimmie Jam to create unique program extensions and VIP customer experiences. Chris also strategized customer market blitz initiatives to increase brand presence and engagement across multiple priority market destinations, including local zoos, colleges, and an NFL team, and led a team to activate against all available partner assets in-venue and in-market.
Selected work in this role
Senior Account Director at Lowe's
Led strategy, portfolio optimization, and activation for Lowe's sports partnerships in NASCAR Team 48, NCAA, NFL teams, CONCACAF, and Live Nation.
Group Account Director at T-Mobile
Led strategy for national programs tied to Sprint's NASCAR title sponsorship: Miss Sprint Cup social media, All-Star Fan Vote and Inside Lane.
Focus areas
Chief Client Growth Officer at Your Source Alliance®
American Woodmark
Group Client Business Director at Floor & Decor
Group Client Business Director at Sunbelt Rentals, Inc.
Group Client Business Director at Certainteed Corporation
VP, Account Management at linqd.
Wray Ward
Digital Account Executive at Brandmovers
Author, Illustrator & Owner at Racer Legends
Group Director at Octagon
GMR Marketing
Momentum Worldwide
Sales and Marketing Manager at Morris International
Marketing Manager at SourceTrack, LLC
Account Manager - Sports Marketing and Sponsorship Management at ID Sports, Inc.
Group Account Director at T-Mobile
Group Client Business Director at Moen Incorporated
Group Client Business Director at Levolor
VP, Client Engagement at Lansing Building Products
Chief Client Growth Officer at Margaritaville at Sea
Group Client Business Director at Daltile
Group Client Business Director at Blum USA
Lowe's
Miami University
BS, Marketing, Minor in Management Information Systems, Sports Marketing
Interested in bringing Chris onto your transformation? Let’s start the conversation.