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Michael Kruse

Marketing Operations Lead

10+Years in Publishing
Michael Kruse

About

Michael Kruse is a Creative Marketing Specialist with primary focus on product and project management, workflow solutions and creative services support.. Michael's career includes stints with in-house creative agencies at Sotheby's, UL, Condé Nast and New York Magazine. Most recently, he spent three years working as the Creative Project Manager for the B2B Fin Tech firm, Snap Finance, in which he helped the client with B2B and B2C marketing, creative teams management and the roll out of new products. Throughout his career, Michael has worked across all media including print publishing, digital content, event marketing, physical installations, out-of-home campaigns and e-commerce/SEO. Michael's experience and leadership in the creative space have given him success as a writer, producer and effective project manager. As a Creative Operations Director, Michael specializes in creative process evaluation, cross-functional optimization, content management strategy, project management tools and systems, and solving all the problems and blockers that drain motivation and kill morale.

Works acrossIL

How Michael helps

The roles Michael steps into. Select one to see how they work in it.

Role

Marketing Operations Lead

Michael Kruse is a Creative Marketing Specialist with primary focus on product and project management, workflow solutions and creative services support. Michael's career includes stints with in-house creative agencies at Sotheby's, UL, Condé Nast and New York Magazine. Most recently, he spent three years working as the Creative Project Manager for the B2B Fin Tech firm, Snap Finance, in which he helped the client with B2B and B2C marketing, creative teams management and the rollout of new products. Throughout his career, Michael has worked across all media including print publishing, digital content, event marketing, physical installations, out-of-home campaigns and e-commerce/SEO. Michael's experience and leadership in the creative space have given him success as a writer, producer and effective project manager. As a Creative Operations Director, Michael specializes in creative process evaluation, cross-functional optimization, content management strategy, project management tools and systems, and solving all the problems and blockers that drain motivation and kill morale.

Selected work in this role

  • Marketing Project Manager at Snap Finance

    #NAME?

  • AVP - Head of Creative Operations - North America at Sotheby's

    Partnered with marketing managers to define global priorities and plan the comprehensive execution of the 360-integrated marketing strategies.

  • Creative Services Operations Manager at UL Solutions

    Managed creative services team and redesigned team's operations by developing work processes and tools to expand team's global impact.

Focus areas

Marketing AutomationProject ManagementWorkflow SolutionsCreative Services

Selected clients

SNAP Finance, LLC
Hanes
Mercury Financial
Cumulus Coffee Company
Related Companies
Inriver
321 Agency
ScentAir
Digital Surgeons
Tangem AG
Energy Resources Integration, LLC
M Science

Chameleon Collective work

Engagements Michael delivered through Chameleon Collective.

Omnichannel social scale for HanesBrands portfolio

Omnichannel social scale for HanesBrands portfolio

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Organic social scale for HanesBrands portfolio

Organic social scale for HanesBrands portfolio

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B2B & B2C Websites

Financial Services

B2B & B2C Websites

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Leadership To Execution

Financial Services

Leadership To Execution

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A Transformative Partnership with inRiver

Technology & Software

A Transformative Partnership with inRiver

Chameleon Collective's transformative partnership with inriver, a software-as-a-service firm specializing in product information management, began in 2007 and evolved into a comprehensive solution addressing diverse challenges. The collaboration started with the placement of an interim CMO to synergize with the new CEO and CMO, facilitating leadership transitions and upscale operations. This leadership support extended to multiple executive roles and advisory functions, fostering a significant business metamorphosis that reshaped inriver's sales process.Chameleon Collective's impact extended beyond leadership to deliver diverse expertise, including designing corporate events, strategizing sales initiatives, and orchestrating annual user conferences with a consistent attendance of 1000 for five consecutive years. The transformative approach empowered inriver to tap into specialized expertise without extensive internal expansion, fostering agility and assurance in navigating challenges.The partnership not only addressed the challenge of scaling quickly but elevated inriver's capacity to realize strategic objectives. The culmination of this transformative journey was the organic integration of Chameleon Collective's leader within inriver's team, leaving a lasting impact and exemplifying the promise of success that sticks.

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B2B and B2C Marketing

Financial Services

B2B and B2C Marketing

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Selected work from prior roles

Personal case studies from Michael’s career before joining the Collective. These were not delivered through Chameleon Collective.

Strategic Marketing TransformationPersonal work
Neiman MarcusNeiman Marcus

Strategic Marketing Transformation

Michael as Marketing Operations Lead

View all 8 case studies

Writing

Experience

  • Chameleon Collective

    Chameleon Collective

    • Partner
    • Director Creative Services
  • Hanes

    Project Manager at Hanes

  • UL Solutions

    UL Solutions

    • Creative Services Operations Manager
    • Creative Services Operations Manager
  • Sotheby's

    Sotheby's

    • Associate Vice President | Head of Creative Operations, North America
    • Associate Vice President - Global Head of Production
    • AVP - Head of Creative Operations - North America
  • Glamour magazine

    Production Director at Glamour magazine

  • New York Magazine

    Senior Production Manager at New York Magazine

  • P

    Production Manager at Professional Sports Publications

  • Snap Finance

    Marketing Project Manager at Snap Finance

  • C

    Production Director at Condé Nast

Expertise

Project ManagementProgram ManagementTeam LeadershipTeam ManagementVendor ManagementCustomer Success ManagementAccount ManagementMarketing OperationsKey Account ManagementOperational Risk ManagementEmployee Performance ManagementStrategic Prioritization+23 more

Work With
Michael

Interested in bringing Michael onto your transformation? Let’s start the conversation.