Creation of Independent Content Brand

The Client

Company: Retention.com
Website: retention.com
Employees: 11-50

About Retention.com

com is a bootstrapped SaaS company providing identity resolution and customer data platform services to e-commerce brands, particularly Shopify merchants. Founded in 2019 by Adam Robinson (after an 8-figure exit from his previous email marketing company Robly), the company has grown to $22M ARR with 1,500+ customers and zero external funding.

The Challenge

Retention.com, a thriving ecommerce retargeting business, needed to improve email deliverability, the very engine of its growth. The real challenge went beyond sending safe, forgettable content: the company wanted to reshape how it communicated, with a compelling media site and newsletter that would change its connection with customers.

Our Approach

Chameleon Collective treated the problem as an opportunity to innovate. With Retention.com, we created "Latest Greatest," an independent content brand built to shift perceptions and redefine engagement. We started by building the website to serve as the hub, then developed a unique content strategy and content operations focused on efficiency. The key was using AI generation to support daily content sends and completely reimagine the sending profile of Retention.com's IPs.

The Impact

The work delivered impact well beyond the immediate. Early indicators showed strong performance, and customers responded enthusiastically, with comments like "These products are amazing! I didn't even know I wanted this until I saw it on the Latest Greatest!" Brand perception rose, engagement climbed, and satisfaction grew. The structure we built was designed to adapt and sustain that success over time.

Latest Greatest: A New Content Brand

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas