Human & Personal Services
From GTM Strategy to Hottest Wellness Space
Marketing leadership and a go-to-market plan launch Sage + Sound as a standout New York wellness space.
Sage + Sound
The Client
- Company
- Sage + Sound
- Website
- sage-sound.com
- Industry
- Wellness and Fitness Services
- Headquarters
- New York, US
- Employees
- 1-10
About Sage + Sound
Sage + Sound is a New York-based wellness destination that combines facial and body treatments, wellness classes (sound healing, meditation, breathwork, tarot), and curated wellness products. Operating from a physical location on Manhattan's Upper East Side, they've positioned themselves as an innovative wellness space featured in major outlets like The…
The Challenge
Sage + Sound, a wellness startup, envisioned a multifaceted destination spanning a cafe, nail salon, spa services, and The Study, a space for guided conversations. As the launch neared, the company needed a concrete go-to-market strategy and marketing leadership. Chameleon Collective stepped in to address those needs.
Our Approach
Our team brought in a Marketing Leader to set the strategic vision for Sage + Sound and its wellness partners. The work started with an in-depth go-to-market strategy, followed by a holistic marketing plan, calendar, and processes to support future efforts. We built a brand strategy across the different parts of the business, mapping a six-month course for each, and added two Chameleons specializing in email and SEO. To make it durable, we established a marketing organization and recruited key roles, including the Head of Marketing and a Retention Director.
The Impact
The planning paid off. Just three months after launch, the media spotlighted Sage + Sound as "New York's Hottest Wellness Space." The marketing foundation enabled valuable partnerships, and the new team capitalized on emerging opportunities. With a clear roadmap in hand, the marketing team was well equipped to drive sustainable growth.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Go-to-Market StrategyEditorial CalendarEmail MarketingSearch Engine Optimization