About
Julie is a results-driven, passionate marketer and problem-solver specializing in data-led customer marketing strategy, loyalty, SMS and email retention marketing. She has 12+ years experience in the D2C e-commerce space and is considered an email automation expert. She specializes in building and optimizing 1:1 customer journey and user experiences with driving innovation. She believes it's important to meet the customer where they are in the purchase lifecycle with relevant messaging through education, brand awareness, onboarding, engagement, and retention strategies. Julie has worked with most of the top ESP, CRM, CDP and SMS platforms: Acquia/Agilone, Salesforce Marketing Cloud, Cheetah Digital, Bronto, Campaign Monitor, Vertical Response, Movable Ink, Attentive, DotDigital, Klaviyo, Mailchimp and Wunderkind. She has extensive experience in Music and Entertainment, Non-Profit, Beauty & Skincare, Fashion, Retail & Ecommerce industries having worked with brands such as francesca's, Estée Lauder, philosophy, MALIN+GOETZ, Love Adorned, New York Philharmonic, Lincoln Center, Universal Music Group, and Experian Marketing Services.
How Julie helps
The roles Julie steps into. Select one to see how they work in it.
Interim CRM Director
Julie is a results-driven, passionate marketer and problem-solver specializing in data-led customer marketing strategy, loyalty, SMS and email retention marketing. She has 12+ years experience in the D2C e-commerce space and is considered an email automation expert. She specializes in building and optimizing 1:1 customer journeys and user experiences with driving innovation. She believes it's important to meet the customer where they are in the purchase lifecycle with relevant messaging through education, brand awareness, onboarding, engagement, and retention strategies. Julie has worked with most of the top ESP, CRM, CDP and SMS platforms: Acquia/Agilone, Salesforce Marketing Cloud, Cheetah Digital, Bronto, Campaign Monitor, Vertical Response, Movable Ink, Attentive, DotDigital, Klaviyo, Mailchimp and Wunderkind. She has extensive experience in Music and Entertainment, Non-Profit, Beauty & Skincare, Fashion, Retail & Ecommerce industries having worked with brands such as francesca's, Estée Lauder, philosophy, MALIN+GOETZ, Love Adorned, New York Philharmonic, Lincoln Center, Universal Music Group, and Experian Marketing Services.
Selected work in this role
Senior Manager, Digital Experience at philosophy
Defined a CRM roadmap for philosophy's D2C business, launching an SMS program with 89X ROI, and overhauled loyalty UX, branding and CRM strategy.
Interim CRM Director at francesca's
Julie built a customer lifecycle strategy and overhauled email/SMS martech, rolling out Wunderkind for 11X ROAS and 40% of total email sales.
Interim CRM Director at Driven Brands
Implemented a new ESP and CDP to restore CRM data integrity and email deliverability, and identified process and team gaps to optimize CRM efforts.
Focus areas
Selected clients
Writing
Experience
Partner, Email & CRM Strategist at Chameleon Collective
- C
Coty
- Senior Manager, Digital Experience
- Senior Manager of Email, Loyalty & CRM
(MALIN+GOETZ)
- Ecommerce & Digital Marketing Manager
- Ecommerce & Digital Marketing Manager
Ecommerce Manager at Love Adorned
Marketing Manager at The Chamber Music Society of Lincoln Center
Expertise
Work With
Julie
Interested in bringing Julie onto your transformation? Let’s start the conversation.
