Personal workC
About
Julie is a results-driven, passionate marketer and problem-solver specializing in data-led customer marketing strategy, loyalty, SMS and email retention marketing. She has 12+ years experience in the D2C e-commerce space and is considered an email automation expert. She specializes in building and optimizing 1:1 customer journey and user experiences with driving innovation. She believes it's important to meet the customer where they are in the purchase lifecycle with relevant messaging through education, brand awareness, onboarding, engagement, and retention strategies. Julie has worked with most of the top ESP, CRM, CDP and SMS platforms: Acquia/Agilone, Salesforce Marketing Cloud, Cheetah Digital, Bronto, Campaign Monitor, Vertical Response, Movable Ink, Attentive, DotDigital, Klaviyo, Mailchimp and Wunderkind. She has extensive experience in Music and Entertainment, Non-Profit, Beauty & Skincare, Fashion, Retail & Ecommerce industries having worked with brands such as francesca's, Estée Lauder, philosophy, MALIN+GOETZ, Love Adorned, New York Philharmonic, Lincoln Center, Universal Music Group, and Experian Marketing Services.
Works acrossUS
How Julie helps
The roles Julie steps into. Select one to see how they work in it.
Role
Interim CRM Director
Julie is a results-driven, passionate marketer and problem-solver specializing in data-led customer marketing strategy, loyalty, SMS and email retention marketing. She has 12+ years experience in the D2C e-commerce space and is considered an email automation expert. She specializes in building and optimizing 1:1 customer journey and user experiences with driving innovation. She believes it's important to meet the customer where they are in the purchase lifecycle with relevant messaging through education, brand awareness, onboarding, engagement, and retention strategies. Julie has worked with most of the top ESP, CRM, CDP and SMS platforms: Acquia/Agilone, Salesforce Marketing Cloud, Cheetah Digital, Bronto, Campaign Monitor, Vertical Response, Movable Ink, Attentive, DotDigital, Klaviyo, Mailchimp and Wunderkind. She has extensive experience in Music and Entertainment, Non-Profit, Beauty & Skincare, Fashion, Retail & Ecommerce industries having worked with brands such as francesca's, Estée Lauder, philosophy, MALIN+GOETZ, Love Adorned, New York Philharmonic, Lincoln Center, Universal Music Group, and Experian Marketing Services.
Selected work in this role
Senior Manager, Digital Experience at philosophy
Defined a data-driven CRM roadmap for philosophy D2C business, launching a successful SMS program with 89X ROI. Overhauled loyalty program UX design, branding and CRM strategy.
Interim CRM Director at francesca's
Developed customer lifecycle strategy and overhauled email/SMS martech. Rolled out Wunderkind acquisition opportunity, resulting in 11X ROAS and 40% of total email sales.
Interim CRM Director at Driven Brands
Implemented new ESP and CDP to revitalize CRM data integrity and email deliverability health and identified gaps in CRM process and team structure to optimize CRM efforts.
Focus areas
CRM StrategyEmail MarketingSalesforce Marketing CloudCustomer Journey
Selected clients
Chameleon Collective work
Engagements Julie delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Julie’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workWriting
Experience
Partner, Email & CRM Strategist at Chameleon Collective
Senior Manager, Digital Experience at Coty
Senior Manager of Email, Loyalty & CRM at Coty
Ecommerce & Digital Marketing Manager at (MALIN+GOETZ)
Ecommerce Manager at Love Adorned
Marketing Manager at The Chamber Music Society of Lincoln Center
Expertise
Customer Journey MappingKlaviyoSalesforce Marketing CloudSMSCustomer SegmentationEditorial CalendarCustomer Data ManagementData TransformationMarketing AutomationE-Commerce MarketingMarketing ManagementCRM Strategy+3 more
Work With
Julie
Interested in bringing Julie onto your transformation? Let’s start the conversation.
