Financial Services
Rebranding FIS Output Solutions for Digital CCM
Chameleon repositions FIS's print-and-mail unit for a digital-first CCM market, driving a rebrand to Customer Communications Solutions.
FIS
The Client
Fis
- Company
- Fis
- Industry
- Oil & Energy
- Headquarters
- united kingdom
About Fis
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The Challenge
FIS's Output Solutions (FOS), a print and mail provider in Customer Communication Management (CCM), felt the pressure of digital disruption. It had to evolve its go-to-market strategy while launching a new suite of digital solutions, all while fighting market perception and a lack of internal digital expertise. FOS turned to Chameleon Collective for direction in an increasingly digital-first CCM market.
Our Approach
Chameleon Collective's CCM specialists began with a comprehensive assessment of FOS's market standing, which produced a strategic roadmap. In fractional roles, Liz and Mia steered the internal FOS team to a revamped go-to-market strategy that spotlighted FOS's digital assets and set it apart in a saturated market. We also redefined the brand narrative with new collateral and built a strategy to leverage conferences and analysts to champion it.
The Impact
The transformation was significant enough that a rebrand became necessary. Now known as Customer Communications Solutions within FIS, the unit shed its print-and-mail image and is positioned for a digital market. The shift was noticed in the industry: competitor Fiserv recognized FIS's renewed strength at an industry round table, and FIS now has a proactive marketing team where it once struggled to align internal resources with market expectations.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Communication StrategiesGo-to-Market StrategyCustomer Engagement StrategyCustomer Communications Management