Rebranding FIS Output Solutions for Digital CCM

Chameleon Collective's CCM specialists began with a comprehensive assessment of FOS's market standing, which produced a strategic roadmap. In fractional roles, Liz and Mia steered the internal FOS team to a revamped go-to-market strategy that spotlighted FOS's digital assets and set it apart in a saturated market. We also redefined the brand narrative with new collateral and built a strategy to leverage conferences and analysts to champion it.

The transformation was significant enough that a rebrand became necessary. Now known as Customer Communications Solutions within FIS, the unit shed its print-and-mail image and is positioned for a digital market. The shift was noticed in the industry: competitor Fiserv recognized FIS's renewed strength at an industry round table, and FIS now has a proactive marketing team where it once struggled to align internal resources with market expectations.