Mia Papanicolaou
Product Strategy Lead (Fractional / Advisor)
About
Mia delivers Product Strategy services in partnership with Elizabeth Stephen, ensuring product decisions are informed by customer insight, market demand, and commercial realities. Mia brings more than 25 years of global leadership and advisory experience and has guided product strategy across software providers and service organizations. She has worked closely with executive teams to shape product vision, prioritize investment and balance current-state optimization with future-state growth. She partners with executive teams to define product strategy that balances current-state realities with future-state ambition, bringing a market- and customer-led perspective to product decisions, ensuring investments are tied to real demand and long-term growth. How Product Strategy is Supported - Assess product portfolios to identify gaps, overlaps & opportunities for rationalization. - Connect customer & market insight to product roadmaps. - Help organizations shift from incremental optimization to innovation t. - Advise on build, buy, or partner decisions. Typical Outcomes - Clearer product vision and roadmap - Better alignment between product, technology and market demand - Reduced waste and duplication across solutions - Successful product releases from ideation to market introduction - Implementation of agile, incubator approach for quick proof of concept & faster time to market
How Mia helps
The roles Mia steps into. Select one to see how they work in it.
Sales Enablement Consultant (Fractional / Advisor)
Mia delivers Sales Enablement and Solution Selling advisory services in partnership with Elizabeth Stephen, helping organizations align messaging, go-to-market strategy, and sales execution in evolving and regulated markets. With more than 25 years of experience supporting sales, product, and marketing teams, Mia has helped organizations evolve from feature-led selling to outcome- and value-based sales approaches. She works with companies to equip sales teams with the clarity, confidence, and tools they need to sell complex solutions. Her approach focuses on shifting sales conversations away from features and price toward outcomes, value, and customer impact, particularly as organizations introduce new products, reposition offerings, or target new buyer personas. How Sales Enablement & Solution Selling are Supported - Align sales messaging with go-to-market strategy, product positioning & buyer expectations. - Develop & refine sales materials that support solution-based selling. - Design and deliver sales training programs. - Support sales teams through change including new markets, targeting new buyers, or evolving from legacy offerings. - Bridge product, marketing, and sales to ensure consistency. Typical Outcomes - More confident, value-led sales conversations - Stronger alignment between sales, marketing, and product - Improved effectiveness selling into new markets or buyer personas - Increased traction for new or repositioned offerings
Selected work in this role
CCM Messaging Advisor at Ricoh USA
Ricoh needed to reposition itself, moving from a product mind-set to a solution sale approach. We updated their positioning and messaging & and provided the sales training needed.
Sales and Marketing Consultant at FIS
FIS needed to reposition its messaging in the market and highlight a new ecosystem of solutions. We continue to work with them on sales messaging, marketing assets and training.
CCM Industry Analyst at ViaTech
With a new product, Viatech needed help understanding the market size, need and target market. We updated their messaging, provided the ideal customer and did the sales training
Focus areas
Selected clients
Experience
Partner, Customer Communications Strategist and Consultant at Chameleon Collective
General Manager, North and South America at Aspire CCS
Vice President - General Manager at Doxim
COO at Striata, a Doxim Company
General Manager at Striata
Head of Operations at Striata
Expertise
Work With
Mia
Interested in bringing Mia onto your transformation? Let’s start the conversation.
