90% of Assessments Led to Larger Proposals

Chameleon Collective built a three-part strategy. First, we crafted a compelling value proposition specific to CCM and CXM for Ricoh's professional services division. Next, recognizing the importance of the front-line sales force, we created and delivered a comprehensive education program to equip the field team to capture new CCM and CXM opportunities. Finally, our Digital Maturity Assessment enhanced Ricoh's CCM Assessment process, creating a funnel for broader digital transformation opportunities.

With Chameleon Collective's help, Ricoh evolved into a strong global solutions integrator, distinct from conventional CCM providers. The work surfaced Ricoh's unique offerings and translated into more sales. The sales team's efficiency jumped: 90% of assessments led to larger proposals and 60% resulted in a first-year sale, a clear sign of the impact of the sales enablement program Chameleon Collective designed, delivered, and managed.