Financial Services
200% of Target From a Pre-Launch Waitlist
A viral, ban-proof acquisition campaign hits 200% of Voyager's pre-launch waitlist target.
Voyager
The Client
- Company
- Voyager
- Website
- voyagerinc.com
- Industry
- Mining & Metals
- Headquarters
- Elkhart, united states
About Voyager
Wait Industries and M-3 & Associates are established metal fabrication manufacturers operating from a 96,500-square-foot facility in Elkhart, Indiana. With over 35 years of experience, they specialize in precision-engineered steel and aluminum components for the RV, cargo trailer, medical seating, emergency vehicle, and contract manufacturing sectors.
The Challenge
Voyager, an emerging cryptocurrency brokerage, faced the complex task of creating pre-launch buzz in an innovative but volatile industry. The mission was to generate anticipation and demand, made harder by crypto advertising bans from giants like Facebook and Google and a market facing a financial correction.
Our Approach
Chameleon Collective devised a robust acquisition strategy to build a substantial user base before launch. The goal was to attract 100,000 users to a waitlist, creating momentum to accelerate Voyager's growth at market entry. Our approach included a tailored viral marketing program with renowned crypto bloggers and influencers, who were incentivized to share Voyager's story and amplify its reach. We bolstered that with targeted paid advertising across niche crypto ad networks and financial publishers, effectively working around the limits imposed by mainstream platforms.
The Impact
The strategy propelled Voyager past its goal, reaching 200% of its target in the final month of the pre-launch campaign. That translated into a strong user base primed for Voyager's launch, even in a fast-paced and challenging crypto landscape.
The Work
200%
of waitlist target reached
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Integrated Marketing Communications