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Staffing Combe's Pivot Into D2C eCommerce
Chameleon recruits the eCommerce and CRM leaders Combe needs to pivot from retail into direct-to-consumer.
Combe Incorporated
The Client
- Company
- Combe Incorporated
- Website
- combe.com
- Industry
- Consumer Goods
- Headquarters
- united states
- Employees
- 201-500
About Combe Incorporated
Since 1949, Combe has focused on personal care products that address universal yet often private needs, such as hair care and intimate wellness. They emphasize innovation and consumer insight, developing brands like Just for Men and Vagisil that help individuals feel confident and comfortable in their personal lives.
The Challenge
Combe Incorporated, long anchored in retail, wanted to pivot into direct-to-consumer eCommerce. Its White Plains location made attracting top talent harder, and its lean team needed people who could combine strategic insight with hands-on execution.
Our Approach
Chameleon Recruiting ran a focused search. We started with an eCommerce Technical Project Manager, researching the technical competencies the role required in depth, engaging more than 120 candidates and narrowing to four finalists. Combe's next need was a Senior Manager of Email/CRM, where we used our network to talk with over 60 candidates and shortlisted seven, each with distinct experience.
The Impact
The deliberate approach paid off: Combe assembled its D2C eCommerce team with people who brought both strategy and execution and fit the company's culture. Combe is now moving into direct-to-consumer with a team equipped to drive growth.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Talent Acquisition