Crafting the Digital Wave for Oyster’s B2C Foray
Challenge:
Oyster, poised on the brink of launching its B2C insurance venture, faced a conundrum. The lack of a robust customer acquisition strategy threatened to keep them ashore. Enter Chameleon Collective, tasked with the mission of pioneering an effective paid media tactic to navigate these uncharted waters.
Approach:
Harnessing the potential of Google Ads, Chameleon Collective orchestrated Oyster’s digital debut. Our meticulous blueprint involved drafting a keyword stratagem tailored to Oyster’s niche, crafting compelling ad copies, ensuring a seamless conversion tracking system, and fine tuning the account post-launch.
Impact:
Oyster’s maiden voyage into the digital realm, guided by our Google Ads strategy, was nothing short of spectacular. With a judicious blend of keywords centered on Oyster’s primary insurance products, we steered over 1,000 monthly visitors towards the brand. This not only translated to 30+ new customers each month but also achieved this impressive feat on a lean budget, keeping the ad spend south of $5k each month.
