Alex Hultgren’s career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex believes that marketing is the only way to sustainably and predictably grow any business — which is achieved through understanding your customers and demonstrating how you can solve their problems.
Alex has expertise across the full spectrum of marketing – from strategy & planning to advertising & sales – in key industries, including automotive, retail, financial services, SaaS, insurance, technology, manufacturing, business services, and publishing.
Alex spent a notable amount of his career at the Ford Motor Company, holding key roles such as leading the digital media team in North America and heading up Ford of Europe’s digital communications and social media in London, UK. Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand. He also has agency-side experience as Vice President and Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account.
Alex holds an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.