Alex Hultgren

With 20+ years of executive roles in corporations and agencies, Alex now works as a fractional CMO for businesses looking to focus on their customers as an engine for growth.
A man with short brown hair, Alex Hultgren, smiles at the camera. He is wearing a blue dress shirt and a dark-colored blazer, set against a plain, light background.

Alex

Additional Details

Alex Hultgren’s career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems.

Alex has expertise across the full spectrum of marketing – from strategy & planning to advertising & sales – in key industries, including automotive, retail, financial services, SaaS, insurance, technology, manufacturing, business services, and publishing.

Alex spent a notable amount of his career at the Ford Motor Company, holding key roles such as leading the digital media team in North America and heading up Ford of Europe’s digital communications and social media in London, UK. Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand. He also has agency-side experience as Vice President and Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account.

Alex holds an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Carputty – Fractional CMO

Amazon and eBay Strategy

Case Study: Sense Photonics – Interim CMO

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