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Collectives In: Positioning Strategy

Erika Goldwater, CIPP/US
VP of Marketing

Erika is a B2B SaaS marketing and communications executive with 20 years of experience. Integrating PR, content, and demand generation tells a story that drives revenue.

Ray Smale
Interim CMO Health & Wellness

Interim/Fractional CMO with a sleeves-rolled up approach. Ray delivers direct response and brand building results across B2B (especially SaaS) & B2C (CPG, Retail/Franchise, etc.).

Daniel Shainker
Growth Marketer - Highly Regulated Industries

Performance Marketer with more than 12 years of experience leading growth strategies and advising on advertising policy for brands like Google, Morgan & Morgan, and Public Storage.

Liz Stephen
Customer Communications Strategist

Liz is an expert in Customer Communications Management (CCM) and helping clients utilize digital communications to meet their CX goals.

Michelle Barry
Public Relations Strategist | Partner

An award-winning PR strategist with 19 years’ experience. She's led B2B SaaS startup campaigns, managed corporate communications for publicly-traded tech companies.

Marc Kiven
Interim CRO

An interim revenue leader with 25 years of global strategic leadership experience in high-growth B2B SaaS companies.

Brian Beise
Brand Voice & Tone Specialist

Brian is a writer with 10+ years' experience in branding and marketing who specializes in helping brands make closer connections with their customers.

Alex Hultgren
Fractional CMO / Interim Leader

With 20+ years of executive roles in corporations and agencies, Alex now works as a fractional CMO for businesses looking to focus on their customers as an engine for growth.

Wendy Caceres
Interim Chief Marketing Officer / Strategist

Wendy is a passionate and seasoned Silicon Valley marketing executive with a proven track record of performance.

Uwe Hook
Interim CMO/CDO

A global digital marketer with experience and proven success working for some of the most admired brands.