Bill Mirabito

Bill Mirabito provides CLEAR assessments, strategic planning, digital transformation, vendor selection, project management and interim leadership for DTC merchants and B2B brands.
A middle-aged man with a receding hairline is seen from the shoulders up, wearing a dark blazer over a white dress shirt. The background is plain and gray, and he has a neutral expression on his face—meet Bill Mirabito.

Bill

Additional Details

Bill Mirabito has led online initiatives for consumer brands and corporate retailers for over 20 years. He provides clients with strategic planning, growth marketing, digital transformation, project management and interim leadership for online business.

His previous projects include Francesca’s, Christopher & Banks, Tendam (Cortefiel), rue21, Crabtree & Evelyn, Under Armour, Fanatics (incl. MLB, NBA, NFL, NHL), Bauer, Pure Hockey, DAVIDsTEA, Godiva, Hallmark (DaySpring), Waterford, Autozone, True Value, FW Webb (Riverbend Home), Chicco USA, Evenflo, Highlights, iRobot, Pop Sockets, Velcro, Yakima and more.

Prior to consulting, Bill was a senior retail analyst at Forrester Research, where he covered digital retail and mobile commerce. While at BJ’s Wholesale Club, he served as the executive on staff leading their first eCommerce initiatives. Bill started his digital career in the mid-90’s, while at Digitas (known then as Bronner Slosberg Humphrey; and now part of Publicis Groupe).

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Francesca’s Interim Leadership & New eCommerce Platform

Case Study: Francesca’s Business Transformation

Digital Potential Post-Bankruptcy

Interim Head Of Marketing

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