About
Megan is a marketing strategist with a record of results achieved across a diverse set of clients, ranging from Fortune 500 companies to Startup brands. She is a proven creator of custom solutions driven to enhance consumer experiences, beat benchmarks and grow brands through groundbreaking strategies. Megan spent over a decade at top media agencies leading Digital Strategy & Investment. She spent the tenure of her agency career with Omnicom on McDonald's National planning & buying team. As the Associate Media Director, she created many media firsts for the popular brand and was the Digital lead to support McCafe, McDonald's highest profile U.S product launch in 30 years. Megan was also the Digital lead for agency new business pitches. Following these account wins, Megan was the Group Director for Nordstrom, Terlato Wines and BMO Financial Group. More recently, Megan has worked with startups. She leads them in the planning, development, selling and execution of marketing campaigns. She consistently constructs 1st-of-a-kind opportunities for clients to break into the marketplace through custom programs, capabilities and partnerships. Awards include MediaPost Top Ten Mobile Campaign Award for Innovation, MIXX Award for Digital Integration, Buzz Award for Social Media and Omnicom Media Group Galileo Award.
How Megan helps
The roles Megan steps into. Select one to see how they work in it.
Media Strategy, Brand Partners
Megan is a marketing strategist with a record of results achieved across a diverse set of clients, ranging from Fortune 500 companies to Startup brands. She is a proven creator of custom solutions driven to enhance consumer experiences, beat benchmarks and grow brands through groundbreaking strategies. Megan spent over a decade at top media agencies leading Digital Strategy & Investment. She spent the tenure of her agency career with Omnicom on McDonald's National planning & buying team. As the Associate Media Director, she created many media firsts for the popular brand and was the Digital lead to support McCafe, McDonald's highest profile U.S product launch in 30 years. Megan was also the Digital lead for agency new business pitches. Following these account wins, Megan was the Group Director for Nordstrom, Terlato Wines and BMO Financial Group. More recently, Megan has worked with startups. She leads them in the planning, development, selling and execution of marketing campaigns. She consistently constructs 1st-of-a-kind opportunities for clients to break into the marketplace through custom programs, capabilities and partnerships. Awards include MediaPost Top Ten Mobile Campaign Award for Innovation, MIXX Award for Digital Integration, Buzz Award for Social Media and Omnicom Media Group Galileo Award.
Selected work in this role
Group Director at Nordstrom
Sold and executed custom digital programs and media firsts, led the first integrated Anniversary Sale campaign, and won younger customers online.
Digital Group Director at Terlato Wines
Built Terlato's first integrated marketing program to grow awareness among younger drinkers, negotiated 45% under cost and drove 7x planned results.
Director of Client Strategy at Jimmy Dean
Megan built Jimmy Dean's first native mobile campaign as media partner, pioneering add-to-list shopping utility: 9,000 product adds in two weeks.
Focus areas
Selected clients
Experience
Partner, Digital Marketing at Chameleon Collective
Director of Client Strategy at AdAdapted
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Group Director at Omnicom Media
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Digital Group Director at OMD
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OMD USA
- Associate Media Director of Digital Strategy
- Digital Media Supervisor
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Senior Media Planner at RMG Connect
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Media Associate at
Expertise
Work With
Megan
Interested in bringing Megan onto your transformation? Let’s start the conversation.
