Julie Mantis

Veteran Brand Strategist with deep proficiency in brand architecture, creative strategy, and brand identity. Marketing Transformation expert, with a focus on Marketing Process.
Julie, with her long, wavy brown hair and bangs, looks directly at the camera. She is wearing a white, sheer, patterned blouse and maintains a neutral facial expression against the plain gray background.

Julie

Additional Details

As a veteran brand strategist, Julie has experience agency, consulting, and brand side. Julie’s passion for bringing her wisdom to teams that need inspiration, alignment, and efficiencies is what she is called on for, resulting in her being in high demand for bringing out the best in teams to create great brand work and healthy cultures. As the former Interim VP of Polaroid, Julie guided teams to align on a new brand positioning and audience strategy, resulting in campaign work that gave the brand an entirely new narrative, ultimately inspiring the product and collaboration portfolio. The work earned Polaroid a rebirth and resonance with today’s creative culture – selling out new products quickly post-launch.

Julie is a natural leader and collaborator who genuinely loves the art and science of brand and the power of positive cultures. While serving on an interim basis, Julie will build on or improve the brand department foundation, while working with executive leadership on filling the role full time, equipping the team with a program and training, where needed.

Julie has served as interim head of brand or brand lead for Polaroid, Bugaboo, Vera Bradley, and The Miami HEAT. Over her 17-year career, Julie has extensive brand experience spanning a dozen industries, including aviation, lifestyle, retail, sports, home security, industrial, travel, real estate, and hospitality.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Bugaboo Business Transformation

Case Study: Breeze Business Transformation

Marketing & Strategy Mentorship

Vera Bradley Business Transformation

Crafting Brand Identity

Polaroid Business Transformation

Digital Transformation

Insights Led Brand Strategy

Digital Marketing & Ecommerce

Polaroid Go Launch

Case Study: Backyard Discovery – Interim Marketing Director

Big Swing Set Project

Case Study: Polaroid – Interim VP Of Brand

B2C Commerce

Case Study: Vera Bradley – Interim CMO

Agency Modelization

Global Retail Sell In

In-House Agency & Processes

Internal Agency Development: “Bugabootique”

Case Study: Polaroid – Brand Storytelling

Brand Relaunch

Voicing A Brand

Food Packaging Redesign

Brand & Customer Experience Development

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