Creating Direct Connections: Backyard Discovery’s eCommerce Evolution
Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels. Despite its reputation and product quality, the company lacked a direct relationship with its end consumers. As the potential of digital channels escalated, the opportunity to transition to a direct-to-consumer (D2C) model became increasingly apparent.
Chameleon Collective, leveraging the latest eCommerce tools and technologies, took the challenge head-on with a six-member team. We devised a holistic consumer engagement strategy to catapult Backyard Discovery into the D2C market. Our approach encompassed a brand awareness event, a completely revamped consumer-facing website, and listing the brand’s products on Amazon.
Within a six-month timeframe, we successfully launched Backyard Discovery into the D2C market. We not only redesigned their online presence but also opened new sales channels, significantly enhancing their reach. The strategic shift empowered Backyard Discovery to foster direct relationships with their consumers, positioning them as a significant player in the eCommerce arena. Our solution reinforced the brand’s commitment to creating quality outdoor experiences, now complemented by a more personalized and direct customer engagement strategy.