Voicing A Brand

Voicing A Brand

Close-up shot of a person's face viewed upside down, highlighting their freckled skin, closed eyes with dark eyelashes, and red lipstick. The focus is on the facial features, with a shallow depth of field creating a blurred background—perfect for voicing a brand's unique aesthetic.

Case Study

Reshaping a Quarter-Century Brand: Naturopathica’s Branding Evolution

 

Challenge:

Naturopathica, a company that had successfully grown from a wellness apothecary into a significant player in the beauty industry over a span of 25 years, faced a challenge in a progressively crowded market. As competition increased, Naturopathica realized the need to redefine its brand to exhibit its credibility and distinguish itself from competitors.

Approach:

We undertook a comprehensive review and redevelopment of Naturopathica’s brand. This started with a thorough reconsideration of their identity, offerings, methods of delivery, and, most significantly, their customer engagement approach. Our team worked on developing a robust brand strategy, creating a unique voice, formulating key messaging points, and designing a fresh visual identity for the brand. The goal was to equip them with a comprehensive set of branding tools designed to bolster their market presence.

Impact:

The updated brand strategy, messaging, and visuals provided Naturopathica with a revitalized identity that reflected their growth, credibility, and unique market position. This new identity allowed them to connect with their customers more effectively, stand out among competitors, and continue to grow in a crowded market.

 

Company
Naturopathica
Industry
Services

Related Chameleon
Team Members

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Caleb Ludwick

Caleb Ludwick

Brand & Messaging Director

Julie Mantis

Julie Mantis

Interim VP, Brand Strategy

Pamela Alegria

Pamela Alegria

Web Design

Juan-Carlos Morales

Juan-Carlos Morales

Executive Creative Director

Stacey Groth

Stacey Groth

Fashion & Apparel Design

Freddie Laker

Freddie Laker

Chief Digital Officer

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices