Personal workC
Crafting a Gaming Brand with Depth and Authenticity
Chris as Digital Marketing Strategist
About
Chris has led the digital marketing design and technical implementation at several brands including some of the world's most successful B2C brands. He first looks at what goals the marketing team has been executing on and aligns those with the organization's desired business outcomes. This includes looking at past performance, benchmarking, and especially aligning customer actions with data that drives defined goals. His experience at major Fortune 100 companies and top ad agencies has provided Chris with a wide range of situational problem solving. He has applied his skills to drive aggressive growth marketing goals around product launches, customer acquisition, loyalty program launches, and improving brand reputation through drivers such as Net Promoter Score internally or for clients such as AT&T, Ford, Toyota, Nintendo, and URW (Westfield).
Works acrossUS
How Chris helps
The roles Chris steps into. Select one to see how they work in it.
Role
Digital Marketing B2C
Chris has led the digital marketing design and technical implementation at several brands including some of the world's most successful B2C brands. He first looks at what goals the marketing team has been executing on and aligns those with the organization's desired business outcomes. This includes looking at past performance, benchmarking, and especially aligning customer actions with data that drives defined goals. His experience at major Fortune 100 companies and top ad agencies has provided Chris with a wide range of situational problem solving. He has applied his skills to drive aggressive growth marketing goals around product launches, customer acquisition, loyalty program launches, and improving brand reputation through drivers such as Net Promoter Score internally or for clients such as AT&T, Ford, Toyota, Nintendo, and URW (Westfield).
Selected work in this role
In-House Agency Lead at Unibail-Rodamco-Westfield
Created in-house marketing agency to lead all digital and traditional advertising strategy, planning and buying. Reduced costs by $1.5M and improved performance across campaigns.
Head of Digital Marketing at Caruso
Built digital marketing organization from the ground up along with launching a full rebranding of the parent company and retail centers. Led ecommerce, mobile and media buying.
Global Head of Social Media Marketing at AT&T
Worked across 15 different marketing teams in the B2C and B2B space to deliver best practices, set marketing goals, align on brand messaging, and delivered a reporting model.
Focus areas
Digital StrategyCustomer AcquisitionGoogle AnalyticsBrand Reputation
Selected clients
Chameleon Collective work
Engagements Chris delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Chris’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal work
Personal workC
Curly Maps brand & UX redesign
Chris as Digital Marketing Strategist
Writing
Experience
Partner at Chameleon Collective
Adjunct Instructor, Digital Marketing at UCLA Extension
Paid Media Director at THE CHARLES GROUP
Growth and Performance Marketing at Chameleon Collective
Vice President Performance Digital Marketing at Unibail-Rodamco-Westfield
Expertise
Conversion Rate OptimizationGPU OptimizationLead NurturingSearch Engine MarketingAdvertising ManagementMedia PlanningCampaign ManagementLead GenerationPay Per ClickCustomer Acquisition ManagementAnalyticsContent Strategy+86 more
Work With
Chris
Interested in bringing Chris onto your transformation? Let’s start the conversation.
