Chris is a growth-focused, data-driven paid media expert with a proven track record managing and executing performance marketing for DTC clients across diverse industries and organization sizes.
He brings deep expertise across the full spectrum of digital ad channels — Google, Bing, Meta, TikTok, YouTube, Programmatic, CTV, and Amazon — and knows precisely how to deploy each to move customers through every stage of the funnel, from brand awareness to conversion.
What truly sets Chris apart is his command of full-scale digital analytics: building the tracking infrastructure to measure what’s working and the dynamic dashboards to prove it. He’s fluent in Google Analytics, Google Tag Manager, Looker Studio, SEMrush, Triple Whale, and more — for both e-commerce and lead-generation campaigns.
Beyond his client work, Chris teaches an Advanced Digital and Social Marketing course at UCLA and is a sought-after voice in the industry, having spoken at CES and SXSW and participated in marketing panels at the NYSE and other prominent events.
