Personal work
CurlMapsCurly Maps brand & UX redesign
Chris as Digital Marketing Strategist
Chris has led the digital marketing design and technical implementation at several brands including some of the world's most successful B2C brands. He first looks at what goals the marketing team has been executing on and aligns those with the organization's desired business outcomes. This includes looking at past performance, benchmarking, and especially aligning customer actions with data that drives defined goals. His experience at major Fortune 100 companies and top ad agencies has provided Chris with a wide range of situational problem solving. He has applied his skills to drive aggressive growth marketing goals around product launches, customer acquisition, loyalty program launches, and improving brand reputation through drivers such as Net Promoter Score internally or for clients such as AT&T, Ford, Toyota, Nintendo, and URW (Westfield).
The roles Chris steps into. Select one to see how they work in it.
Chris has led the digital marketing design and technical implementation at several brands including some of the world's most successful B2C brands. He first looks at what goals the marketing team has been executing on and aligns those with the organization's desired business outcomes. This includes looking at past performance, benchmarking, and especially aligning customer actions with data that drives defined goals. His experience at major Fortune 100 companies and top ad agencies has provided Chris with a wide range of situational problem solving. He has applied his skills to drive aggressive growth marketing goals around product launches, customer acquisition, loyalty program launches, and improving brand reputation through drivers such as Net Promoter Score internally or for clients such as AT&T, Ford, Toyota, Nintendo, and URW (Westfield).
Selected work in this role
In-House Agency Lead at Unibail-Rodamco-Westfield
Built Unibail-Rodamco-Westfield's in-house agency leading digital and traditional advertising strategy, planning and buying, cutting costs $1.5M.
Head of Digital Marketing at Caruso
Built the digital marketing organization from scratch, rebranded the parent company and retail centers, and led ecommerce, mobile and media buying.
Global Head of Social Media Marketing at AT&T
Chris worked across 15 B2C and B2B marketing teams to set goals, align brand messaging, share best practices, and deliver a unified reporting model.
Focus areas
Engagements Chris delivered through Chameleon Collective.
Personal case studies from Chris’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workCurlMapsChris as Digital Marketing Strategist
Personal workChris as Digital Marketing Strategist
Adjunct Instructor, Digital Marketing at UCLA Extension
Chameleon Collective
Paid Media Director at THE CHARLES GROUP
Unibail-Rodamco-Westfield
Caruso
Golin
AT&T
Vice President Brand Strategist at Wunderman
Pfizer
Social Media Content Strategist at King's Hawaiian
Social Media Strategist at Farmer John
Mackage
DTC Paid Media Manager at MBT USA
Dr Treat
Senior Data Analyst at Oula
Data Analyst at TopDown, Inc.
Quantum
Head of Marketing at judygarlandfragrance
Paid Media Director at Birkenstock USA
Paid and Organic Social Media Strategist at Chateau Ste. Michelle
Alignment Health Network
Vice President Digital Strategy at Wunderman Thompson Argentina
Professor at UCLA
Toyota USA
Digital Marketing Strategist at Keck Medicine of USC
Vice President Digital Strategy at Ford Motor
Data Analyst at Modern Animal
Data Analyst at vcaanimalhospitals.com
Nintendo
Interested in bringing Chris onto your transformation? Let’s start the conversation.
